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»identity resolution

The New Rules Of Cross-Device Identity

This article is sponsored by Throtle. As consumers bounce relentlessly across an increasingly wide array of devices and applications, the data trail they leave behind becomes more and more fragmented. And that’s a problem for marketers who are often left wondering: Who’s the person behind the screen – exactly – that we’re talking to? To solve... Continue reading »
by AdExchanger Content Studio // July 30th, 2018 //
»
Acxiom’s LiveRamp Acquires Pacific Data Partners To Power B2B Identity

LiveRamp has acquired B2B audience marketplace Pacific Data Partners to boost its B2B data footprint, the company said Thursday. Terms of the deal were not disclosed. The company’s co-founders, Pieter De Temmerman and Grant Ries, both formerly of BlueKai and Oracle Data Cloud, will join LiveRamp to expand its IdentityLink business and its B2B data... Continue reading »
by Kelly Liyakasa // February 15th, 2018 //
»
 

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