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»bombora

​​Why The Delay In Cookie Demise Should Not Defer Publishers’ Return To Power

"The Sell Sider" is a column written by the sell side of the digital media community. Today’s column is written by Erik Matlick, CEO and co-founder, Bombora. Google’s decision to delay third-party cookie deprecation may feel like a life raft to many in the ad industry, but the longer timeline feels bittersweet to publishers. Endemic... Continue reading »
by AdExchanger Guest Columnist // August 11th, 2021 //
»
Bombora Sues ZoomInfo For Allegedly Gaining An Unfair Advantage By Breaching CCPA

Can companies use violations of the California Consumer Privacy Act (CCPA) to nail a rival for noncompetitive behavior? We’re gonna find out. B2B intent data company Bombora said Wednesday it is suing its former partner ZoomInfo for gaining an unfair data advantage through, it claims, repeated abuses of the CCPA. Although CCPA enforcement doesn’t begin... Continue reading »
by Allison Schiff // June 11th, 2020 //
»
Publishers Must Unite Around A Consumer-Facing Consent Standard

“The Sell Sider” is a column written for the sell side of the digital media community. Today's column is written by Mark Dye, chief strategy officer at Bombora. Digital publishers have long been challenged to hold onto their fair share of the market. But publishers may never have felt more squeezed than they do now, as... Continue reading »
by AdExchanger // February 14th, 2020 //
»
Publishers Must Conquer Thorny Issues Before Using Data Co-Ops To Fight The Duopoly

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Erik Matlick, founder and CEO at Bombora. The data cooperative has emerged as a strategic weapon for publishers in the battle for online ad dollars against the Facebook and Google duopoly. In data co-ops,... Continue reading »
by AdExchanger // December 8th, 2017 //
»
B2B Marketers Have The Most To Gain With Universal IDs

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Greg Herbst, vice president of programmatic data solutions at Bombora. Despite the growth of data-driven marketing, it’s actually becoming more challenging and costly for advertisers to identify, track and accurately... Continue reading »
by AdExchanger // April 3rd, 2017 //
»
 

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