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»Merkury

Merkle Launches An Identity Solution As The Industry Weans Off Cookies

Merkle on Tuesday launched Merkury, an identifier designed to allow marketers to continue targeting audiences online without using third-party cookies. Merkury uses technology from Merkle’s recent acquisition of 4Cite, a first-party publisher tag that lets media owners retarget audiences over email and on platforms such as Facebook by matching hashed email addresses. Here’s how it... Continue reading »
by Alison Weissbrot // February 11th, 2020 //
»
 

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