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»Merkury

Getting In The Weeds On Identity With Merkle Global CEO Michael Komasinski

What can marketers do to separate the snake oil from the good stuff when it comes to identity resolution and cookieless technology? In a nutshell: “Buyer beware,” says Michael Komasinski, newly appointed global CEO of Merkle, the performance marketing and data-focused arm of Japanese holding company Dentsu International. Komasinski is new to the role – he… Continue reading »
by Allison Schiff // January 25th, 2022 //
»
Merkle Launches An Identity Solution As The Industry Weans Off Cookies

Merkle on Tuesday launched Merkury, an identifier designed to allow marketers to continue targeting audiences online without using third-party cookies. Merkury uses technology from Merkle’s recent acquisition of 4Cite, a first-party publisher tag that lets media owners retarget audiences over email and on platforms such as Facebook by matching hashed email addresses. Here’s how it… Continue reading »
by Alison Weissbrot // February 11th, 2020 //
»
 

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