• Industry Preview//
  • PROGRAMMATIC I/O Las Vegas//
  • Newsletter Sign-up
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • PROGRAMMATIC I/O Las Vegas
    • AdExchanger Awards
    • Power Players
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • Industry Preview
    • PROGRAMMATIC I/O LV
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • Programmatic Power Players
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»first-party data

IAB Adds Agencies, But May Have Lost Its Way; Can CPGs Stop The Gross Marketing Gimmicks Already?

The “Big Tent” Backlash The IAB announced last week that advertising and media agencies will now be able to join the industry trade association as members. All the big agencies are already partners out of the gate.  The IAB makes the case that online advertising must span many categories to work effectively, and the industry... Continue reading »
by AdExchanger // December 20th, 2021 //
»
Samsung Ads Enables Buying Using Brands’ First-Party Data

Samsung Ads is adding to its AVOD toolkit. To provide brands a way to buy media using their own first-party data sets, it set up the Samsung Onboarding Partner Program. Built with data management platform (DMP) partners, the program allows advertisers to plan and activate advanced TV campaigns based on these audience insights. The program is... Continue reading »
by Alyssa Boyle // December 14th, 2021 //
»
Criteo’s CEO Megan Clarken On Why The IPONWEB Deal Is All About First-Party Data

When Criteo CEO Megan Clarken and IPONWEB CEO Boris Mouzykantskii were hanging out in the green room at AdExchanger’s Programmatic IO event in October in New York City waiting for their session to start – they were on a panel together about the cookieless future – it was … a little awkward. That’s because Criteo and IPONWEB... Continue reading »
by Allison Schiff // December 10th, 2021 //
»
The Sports Marketing Institution Learfield Has Big Plans For College Athletes (Now That They Can Make Money)

Jennifer Davis was named CMO of Learfield, a college sports sponsorship and media company, in March of this year. In June, the Supreme Court upended the world of college sports and marketing by handing down a decision that guarantees college athletes the right to accept sponsorship and endorsement deals – which formerly would have had... Continue reading »
by James Hercher // December 10th, 2021 //
»
The First-Party Imperative; Real-Time Profiling At Its Best?

First-Party Time  As first-party data sets grow, marketing operations are reining in their ad costs and boosting ROI, The Wall Street Journal reports. For example, PepsiCo has amassed around 75 million user records from its consumer base. This data saves tens of millions of dollars on ad spend, according to Shyam Venugopal, the SVP of... Continue reading »
by AdExchanger // December 3rd, 2021 //
»
Must Facebook GIF Up On Giphy; The Data Behind Black Friday Deals

Will Meta “GIF Up” GIPHY? Facebook parent company Meta is in the hot seat again. The Competition and Markets Authority (CMA), the UK’s competition watchdog, has called on Meta to offload Giphy, the GIF search engine and content animation service it acquired in May 2020, citing multiple anti-competition concerns in a press release. The CMA... Continue reading »
by AdExchanger // December 1st, 2021 //
»
Corey Weiner, CEO, Jun Group
Why Zero-Party Data Is the Future Of Privacy-First Advertising

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Corey Weiner, CEO of Jun Group. As the ad tech industry shifted in the last five years toward more privacy-conscious advertising, first-party data became the golden child. The pitch was... Continue reading »
by AdExchanger Guest Columnist // November 30th, 2021 //
»
Allison Schiff, managing editor, AdExchanger
First-Party Vs. Third: It’s Not So Black-And-White

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today's column is written by Allison Schiff, managing editor at AdExchanger. It's part of a series of perspectives from AdExchanger's editorial team. Everyone knows the difference between first-party data and third-party data, right? First-party data... Continue reading »
by Allison Schiff // November 23rd, 2021 //
»
Was Zoom Right To Eschew Ads?; The Data Gimmicks Never End

Turn The Other Cheap Zoom CEO Eric Yuan shot down proposals to introduce ads in 2019 and again in 2020, when some executives floated a chance to capitalize on the influx of traffic and new users during the pandemic. One person who heard Yuan’s response says he called the idea of ads on Zoom “cheap... Continue reading »
by AdExchanger // November 16th, 2021 //
»
The Big Story: McFirst-Party Data

Brands need first-party data, and they’re solving for that need through a mix of creativity, personalized products and the power of good old-fashioned celebrity endorsements. Which is why everyone in ad tech and digital media should take note of these initiatives, which span everything from personalized Oreos (dubbed the Oreo ID) to celebrity endorsements designed... Continue reading »
by Sarah Sluis // November 11th, 2021 //
»
See more articles
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • With FLoC In The Rearview, Google Will Test FLEDGE And Phase 2 Attribution Reporting
  • DMP Audigent Tests A New ID As It Aims To Face The Cookieless Future
  • Meet Topics API, Google’s Latest Addition To The Privacy Sandbox (It’s Basically FLoC 2.0)
  • Google’s Case For Scrapping The Antitrust Suit Into Its Ad Business
  • Instacart Adds Display Ad Units As It Boosts Its Programmatic Supply
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2022 Access Intelligence, LLC - All Rights Reserved