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»first-party data

Group Nine Offers Its First-Party Data To Power DR Ads On Instagram, Facebook

Group Nine Media, which publishes Thrillist, NowThis, The Dodo, Seeker and PopSugar, unveiled a direct response solution called G9 Direct on Monday at AdExchanger’s Programmatic.IO digital event. G9 Direct lets DTCs tap into Group Nine’s first-party data trove. Those clients can design their own ad creative or let the publisher's branded content studio Brandshop design... Continue reading »
by Ryan Joe // October 5th, 2020 //
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Erin Condon, VP of front store and omnichannel marketing at CVS Health
The Top 6 Things You Should Know About CVS’ Retail Media Network

The CVS Media Exchange (CMX), CVS Pharmacy’s new ad network, launched in August. But it was in the works before COVID-19 hit. The pandemic makes for interesting timing, though. “Ecommerce and omnichannel shopping were already on the rise,” said Erin Condon, VP of front store and omnichannel marketing at CVS Health. “But in a post-COVID... Continue reading »
by Allison Schiff // October 2nd, 2020 //
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First- and Third-Party Data Lexicons Complicated The Evolution Of Data. Here’s How We Fix It.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Spiegel, EVP of marketing solutions and head of the media vertical at TransUnion. You would be hard pressed to find someone in this industry who doesn’t think marketing has... Continue reading »
by AdExchanger // September 25th, 2020 //
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Rachel Parkin headshot
How To Solve For Scalability Of Publisher First-Party Data

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Rachel Parkin, executive vice president of strategy and sales at CafeMedia. Tick tock goes the clock. (Not that TikTok.) The countdown to the end of cookies is on. And with that, third-party data will... Continue reading »
by AdExchanger // September 16th, 2020 //
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Balancing The 3 S’s (Scale, Signal And Safety) In A New World

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Cimino, president at Cimino Collaborative Consulting. Safety and privacy have become driving forces in advertising. New laws, ad blocking and OS/browser changes have turned the industry upside down. I... Continue reading »
by AdExchanger // August 19th, 2020 //
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The Great CDP Shakeout (Is Not Forthcoming)

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matthew Greitzer, co-founder and CEO at Actable. There are a lot of customer data platforms in the market. And I mean a lot – my team tracks this closely and... Continue reading »
by AdExchanger // August 18th, 2020 //
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The IDFA’s Uncertain Future Reinforces The Necessity Of First-Party Data Collection

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Simon Harris, head of sales EMEA at MightyHive. Over the past 24 months, Apple has implemented increasingly aggressive iterations of Intelligent Tracking Prevention (ITP), with the feature now blocking third-party cookies by... Continue reading »
by AdExchanger // July 6th, 2020 //
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First-Party Data Was Never Enough For Marketers. That’s Glaringly Obvious Now.

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Solomon, chief growth officer at Lotame. Mid-30s cord-cutter woman lives in the city, eats out regularly, shops at high-end stores. Two-car family of four lives in the burbs, commutes... Continue reading »
by AdExchanger // June 22nd, 2020 //
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South China Morning Post Went All In on First-Party Data

Six months ago, South China Morning Post decided to cut itself off from third-party data and switch to a first-party data platform. “We wanted to give the whole business – commercial and editorial – access to quality first-party insights that they could use across the whole business,” said Ian Hocking, VP of digital at South... Continue reading »
by Sarah Sluis // June 3rd, 2020 //
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NY Times Is All In On First-Party Data; US Digital Audio Consumption To Decline

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sign Of The Times The New York Times will remove third-party data and build a first-party data market as cookies bite the dust, Axios reports. Starting in July, the Times will offer 45 audience segments based on reader and subscriber data under categories including... Continue reading »
by AdExchanger // May 20th, 2020 //
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