• INNOVATION LABS //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • Innovation Labs
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • About Us
    • Advertise
    • About Us
    • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • Innovation Labs
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»first-party data

It’s IPO Day For AppLovin, And CEO Adam Foroughi Explains Why First-Party Helped The Company Get There

AppLovin is hoping to get some lovin’ from a white hot public market that’s been rewarding technology stocks with massive valuations. The company announced its IPO on Thursday, offering 22.5 million shares at $80 a pop. Trading will begin on the Nasdaq under the ticker APP. (Update: Shares opened at $70, below the target, and... Continue reading »
by Allison Schiff // April 15th, 2021 //
»
The CPMs better be $1. On Thursday, Dollar Tree became the latest retailer to launch its own retail media network for its subsidiary, Family Dollar.
Dollar Tree Launches Its Retail Media Network (We May Have Just Hit Peak Retail Media Network)

The CPMs better be $1. On Thursday, Dollar Tree became the latest retailer to launch its own retail media network for its subsidiary, Family Dollar. The network, called Chesapeake Media Group, (Dollar Tree’s headquarters are located in Chesapeake, Virginia) joins the ranks of Walgreens, Walmart, CVS Pharmacy, Target/Roundel, Kroger, Best Buy and The Home Depot,... Continue reading »
by Allison Schiff // April 15th, 2021 //
»
We Need To Talk About First-Party Data – Because It Doesn't Belong To You

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Robin Caller, CEO and founder of Overmore Group. Fair warning, this essay is a bit of a rant. I mean no harm to any promoter of ad tech, martech, clean rooms or... Continue reading »
by AdExchanger Guest Columnist // April 14th, 2021 //
»
How Axel Springer Is Preparing For The Demise Of The Third-Party Cookie

The end of the third-party cookie won’t happen for nearly a year, but thanks to GDPR, Axel Springer was prepared for the shift: the publisher hasn’t used third-party data in the ad campaigns it sells since the end of 2018. Instead, it’s shored up its technology, working to create scalable first-party data. The German news... Continue reading »
by Sarah Sluis // April 1st, 2021 //
»
Four Ways Publishers Can Use Data to Get Closer to Buyers

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Wenda Zhou, Head of Media Operations, IPONWEB. When programmatic first started, publishers largely viewed it as another channel they could use to offload remnant inventory and squeeze out more revenue. It wasn’t considered a risk... Continue reading »
by AdExchanger Guest Columnist // March 31st, 2021 //
»
NBCUniversal Flexes Programmatic Peacock And NBCU Identifier At ONE21 Showcase

NBCUniversal’s new data and technology offerings includes the ability to buy programmatically on Peacock for the first time and an NBCU identifier that brings together first-party data across its entertainment brands — including its parks and resorts businesses.  At its ONE21 event on Monday, NBCU mapped out its plan to bolster One Platform — launched... Continue reading »
by Tony Rifilato // March 22nd, 2021 //
»
Food52's New Secret Ingredient: A First-Party Data Platform

Food52 is taking the lid off its first-party data platform. The hybrid publisher-retailer concluded it needed to improve ad buyers’ access to its data, said Matt Greenberg, SVP of brand partnerships at Food52.  Advertisers were asking Food52 about its data, so the demand was already there. And publishers are building first-party data solutions left and... Continue reading »
by Sarah Sluis // March 17th, 2021 //
»
Apple Hit With IOS 14 Privacy Complaint In France; T-Mobile Loves Targeted Advertising

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Vive La Privacy Will the IDFA have its day in court? As developers scramble to prepare for Apple’s iOS 14 privacy changes, which could roll out any day now, a French lobbying group is taking a different tack. France Digitale, which represents startups in... Continue reading »
by AdExchanger // March 10th, 2021 //
»
Cookie Fail? BuzzFeed Calls It A Win For Its Data Studio ‘Lighthouse’

The majority of BuzzFeed’s ad deals – 65% –  now use its first-party data to target ads. And the publisher also provides data matching, insights and optimization powered by data from its 104 million monthly users. To make these data capabilities easier for advertisers to access, BuzzFeed is collecting them into one product, dubbed Lighthouse.... Continue reading »
by Sarah Sluis // March 4th, 2021 //
»
What Google Is – And Isn’t Saying – When It Says It Won’t Build Alternative IDs After The Death Of Third-Party Cookies

On Wednesday, Google dropped either a bombshell or a nothingburger (depends who you ask) with its announcement via blog post that it will stop selling ads based on cross-site browsing and third-party cookies. The bigger news, arguably, is that Google will explicitly not support and perhaps even take steps to hinder industry identity initiatives, such... Continue reading »
by Allison Schiff // March 4th, 2021 //
»
See more articles
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Influential W3C Working Group Calls Privacy Sandbox Proposal ‘Harmful'
  • Amazon DSP, Ad Console Report Strong Growth in Q1
  • Facebook Analytics Will Shut Down On June 30 – Here’s Why That Is (And Isn’t) A Big Deal
  • The Rise Of The Retail Media Sellers: Data-Rich, Inventory-Light, But Here To Stay
  • Dollar Tree Launches Its Retail Media Network (We May Have Just Hit Peak Retail Media Network)
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved