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»Third-Party Data

Allison Schiff, managing editor, AdExchanger
First-Party Vs. Third: It’s Not So Black-And-White

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today's column is written by Allison Schiff, managing editor at AdExchanger. It's part of a series of perspectives from AdExchanger's editorial team. Everyone knows the difference between first-party data and third-party data, right? First-party data... Continue reading »
by Allison Schiff // November 23rd, 2021 //
»
How To Transform A Customer Journey Into A Cultural Journey

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rekha Gibbons, Head of Multicultural Marketing & COO of Raare Solutions. According to the US Census Bureau, by the year 2045, the minority population of America will become the majority. The historical white... Continue reading »
by AdExchanger Guest Columnist // September 21st, 2021 //
»
Toyota Pulls Olympic TV Ads In Japan; Tinuiti Buys Bliss Point Media

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Toyota Juggles Five Rings Toyota pulled its television advertising in Japan to avoid blowback, because the Olympic Games are widely opposed in the host country, especially after a recent spike in COVID-19 cases. It’s a bitter pill for Toyota, which is one of a... Continue reading »
by AdExchanger // July 20th, 2021 //
»
Julia Beizer is the chief product officer and global head of digital at Bloomberg Media
Bloomberg: ‘For Us, First-Party Data Just Makes Sense’

Julia Beizer is the chief product officer and global head of digital at Bloomberg Media. She will appear on Day One of AdExchanger’s virtual Programmatic IO conference on Oct. 5. Register to experience her session, along with more than 40 others, at Programmatic.io. As the industry debates the future of digital identity and vendors begin... Continue reading »
by Allison Schiff // October 5th, 2020 //
»
First- and Third-Party Data Lexicons Complicated The Evolution Of Data. Here’s How We Fix It.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Spiegel, EVP of marketing solutions and head of the media vertical at TransUnion. You would be hard pressed to find someone in this industry who doesn’t think marketing has... Continue reading »
by AdExchanger // September 25th, 2020 //
»
First-Party Data Was Never Enough For Marketers. That’s Glaringly Obvious Now.

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Solomon, chief growth officer at Lotame. Mid-30s cord-cutter woman lives in the city, eats out regularly, shops at high-end stores. Two-car family of four lives in the burbs, commutes... Continue reading »
by AdExchanger // June 22nd, 2020 //
»
NY Times Is All In On First-Party Data; US Digital Audio Consumption To Decline

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sign Of The Times The New York Times will remove third-party data and build a first-party data market as cookies bite the dust, Axios reports. Starting in July, the Times will offer 45 audience segments based on reader and subscriber data under categories including... Continue reading »
by AdExchanger // May 20th, 2020 //
»
Eyeota Brings In Co-Founder Kristina Prokop As CEO

Eyeota co-founder Kristina Prokop is returning to lead the data company as CEO. She replaces Kevin Tan, who led the company as CEO for the company’s first decade. He stepped down for an undisclosed reason, but will remain on the board. “There are different talents and types of leadership needed at different stages of the... Continue reading »
by Sarah Sluis // December 9th, 2019 //
»
Can Contextual Targeting Replace Third-Party Cookies?

Contextual targeting is all the rage – and no, it’s not 1998. It’s 2019, and the industry is anxiously casting around for an alternative to third-party cookies as the browsers clamp down on cross-site tracking and regulatory pressure ratchets up in the United States and around the world. A shift away from audience-based buying is... Continue reading »
by Allison Schiff // October 15th, 2019 //
»
Instagram Is Exposed To The Same Ad Targeting Headwinds Buffeting Facebook

Facebook has warned investors to expect a pronounced revenue slowdown in the second half of the year and into 2020 thanks to “ad targeting-related headwinds.” And Instagram can expect to weather the same challenges. Instagram has been a growth driver for Facebook, both in terms of engagement and ad spend. The two share data between... Continue reading »
by Allison Schiff // September 9th, 2019 //
»
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