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»Matt Naeger

Does Data Limit The Opportunity To Grow Brands?

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Matt Naeger, executive vice president of strategy and analytics for Merkle’s Digital Agency Group. Yes, I am saying that it is what they deliver that matters, and that delivering it –... Continue reading »
by AdExchanger // December 7th, 2015 //
»
Addressable Marketing Changed Yesterday

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Matt Naeger, executive vice president of strategy and analytics for Merkle’s Digital Agency Group. Addressable marketing is not new – we’ve been doing it for many years in the offline world.... Continue reading »
by AdExchanger // September 29th, 2015 //
»
A Marketer’s Most Important Question: Why?

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Matt Naeger, executive vice president of strategy and analytics for Merkle’s Digital Agency Group. The one certainty of digital marketing over the last 20 years is that it is always changing... Continue reading »
by AdExchanger // April 30th, 2015 //
»

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