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»acxiom

Kinesso Launches Digital Responsibility Practice Led By Acxiom’s Sheila Colclasure

Kinesso, the data and technology unit IPG launched in October, announced the formation of a Digital Responsibility Practice on Monday. The group will be led by Sheila Colclasure, a 20-year Acxiom vet who was most recently SVP of global public policy at LiveRamp. In her new role, Colclasure will help Kinesso technologists, data scientists and... Continue reading »
by Alison Weissbrot // November 18th, 2019 //
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State Facebook Antitrust Probe Expands To 47 AGs; US Headwinds Eat Into IPG's Net Revenue

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Power In Numbers Attorneys general from 31 additional states have joined New York AG Letitia James’s probe into Facebook, bringing the number of states involved to 46 (not including the territory of Guam, which is also hopping aboard). James first launched the probe, which... Continue reading »
by AdExchanger // October 23rd, 2019 //
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Resolving LiveRamp’s Identity, With CEO Scott Howe

You can subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you get your podcasts. LiveRamp is by far the most widely used platform for first-party data onboarding and identity resolution. This week on the podcast, its gregarious CEO Scott Howe talks about the company’s wild ride – from private concern to... Continue reading »
by Zach Rodgers // October 10th, 2019 //
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IPG Launches The Data Services Brand Kinesso, Its First Acxiom-Based Business

IPG threw its hat in the crowded ring of tech and data service hybrids Monday with the debut of Kinesso. The new business will encompass the agency ad tech unit Cadreon, the internal data hub AMP and the Mediabrands Data and Technology group. With between 500 and 600 employees in the new business, Kinesso will... Continue reading »
by James Hercher // October 7th, 2019 //
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Agency Data Platforms Fall Short On Creative, Confuse Clients

Agency holding companies have spent $12 billion on data assets over the past five years but have yet to successfully deploy those assets at their creative agencies, according to a Forrester report released Monday. “It’s still very much a media proposition,” said Jay Pattisall, Forrester analyst and author of the report. “[Creative] seems to be... Continue reading »
by Alison Weissbrot // September 25th, 2019 //
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IPG Elevates Media Leadership To Its Executive Team

IPG revealed a series of changes to its executive suite on Monday that brings media leadership to the top of the organization. Philippe Krakowsky, IPG’s chief strategy and talent officer and CEO of IPG Mediabrands, will assume the newly-created position of chief operating officer. He will retain his duties as chief strategy and talent officer... Continue reading »
by Alison Weissbrot // September 9th, 2019 //
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Podcast: IPG’s Huge Bet On Acxiom

Interpublic Group’s $2.3 billion purchase of Acxiom Marketing Services in 2018 shook the industry. And it reverberated into 2019 with Publicis Groupe’s follow-up acquisition of Epsilon. This week on the podcast, IPG Chief Data and Technology Officer Arun Kumar comes into the studio for a frank discussion of the deal and the larger trend of... Continue reading »
by Zach Rodgers // May 20th, 2019 //
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Acxiom Preps Investors For Its Next Phase As RAMP

Acxiom had a solid quarter – although it would have been a bit more solid if it still had its Facebook relationship. On Thursday, the company reported earnings for its fiscal quarter ending June 30, with total revenue clocking in at $227 million, up 7% year over year. If Partner Categories, Facebook’s now-retired feature for third-party... Continue reading »
by Allison Schiff // August 9th, 2018 //
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The Big Story Podcast: IPG Buys Acxiom Marketing Solutions, LiveRamp’s Future And Sir Martin Wins Against WPP

This is a new podcast from AdExchanger. It will be available wherever you subscribe to podcasts.  The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about, well, the biggest stories that broke over the past week. In our inaugural episode, Managing Editor Ryan Joe and staff writers Alison Weissbrot... Continue reading »
by AdExchanger // July 12th, 2018 //
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Arun Kumar: AMS Will Supercharge IPG’s First-Party Data Capabilities

Arun Kumar, chief data and marketing technology officer at IPG Mediabrands, will play a central role in integrating Acxiom Marketing Solutions (AMS) into the holding company. The $2.3 billion acquisition, announced last week, gives IPG 1,600 data scientists, 200 product and technology specialists and first-party data on 2.2 billion global consumers. With AMS, IPG also... Continue reading »
by Alison Weissbrot // July 10th, 2018 //
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