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»acxiom

MeritDirect Pushes Into A New Era Of B2B Marketing With Recent Acquisitions

Ever since MeritDirect partnered with private equity firm Mountaingate Capital in 2019, it’s aggressively expanded its data and service offerings in the B2B space. In November, the Rye Brooke, NY-based company purchased 180byTwo – terms were undisclosed – marking its second acquisition deal this year; it bought Compass Marketing Solutions in January. “Putting these companies... Continue reading »
by Anthony Rifilato // December 11th, 2020 //
»
Acxiom Aims To Help Clients Wade Through The Confusing CDP Landscape

Sometimes, it feels like everyone and their mother claims to either be a customer data platform or have CDP-like capabilities, from indie startups to the major marketing cloud providers. But choosing the right provider is only half the battle. Marketers learned their lesson, often the hard way, back during the DMP days that mar tech... Continue reading »
by Alison Weissbrot // August 10th, 2020 //
»
Acxiom Launches A Solution To Connect Direct And Digital Audiences

Marketers have historically siloed their known customers from their digital audiences, but that separation prevents brands from reaching consumers throughout their journey. To bridge that gap, IPG-owned Acxiom on Wednesday launched ConneCXions, a suite of solutions and software applications that helps marketers deploy consistent audience definitions, based on Acxiom’s first-party ID graph, across direct and... Continue reading »
by Alison Weissbrot // July 16th, 2020 //
»
Nielsen Builds Media Planning Tool For Agency Data Platforms

Media buying has gone far beyond age and gender – with agencies betting on their first-party data platforms as the new secret sauce to guide planning and activation. But the tools to plan campaigns using advanced segments across mediums like TV, digital and radio often involve slow, manual matching and lots of grunt work. To... Continue reading »
by Sarah Sluis // July 9th, 2020 //
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IPG’s UM Leads Forrester’s Media Agency Wave

Forrester’s Media Agency Wave, released Tuesday, gave the highest ratings to the agencies that used data platforms to improve both media execution and ad creatives and created a more centralized, integrated experience for their clients. IPG media agency UM led the 10 media agencies evaluated for the report. To qualify, each agency needed $10 billion... Continue reading »
by Sarah Sluis // May 26th, 2020 //
»
Acxiom Launches Addressable Media Buying Service Through Matterkind

Acxiom and Matterkind (née Cadreon) are tightening their partnership with a new addressable media solution for Acxiom clients released Thursday. For the first time, brands will be able to work with Acxiom for addressable media buying through the Addressable Advertising service. The media buys will be powered by Matterkind. More than 2,000 brands already work... Continue reading »
by Alison Weissbrot // May 21st, 2020 //
»
IPG Rebrands Cadreon; Quibi In Legal Crosshairs Over Ad Formats

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cadreon No More  IPG Mediabrands rebranded Cadreon to Matterkind. The unit will focus on addressable media by leveraging Acxiom data and Kinesso technology to target across channels. Matterkind claims to offer “an expanded and enhanced suite of addressable activation solutions and advisory services” that... Continue reading »
by AdExchanger // May 6th, 2020 //
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IPG’s Roth: ‘The Second Quarter Is Not Going To Be Pretty’

Holding companies are being hit hard by the pandemic, and IPG is no exception. The company reported Wednesday that Q1 2020 net organic growth was 0.3% YoY to $1.97 billion, compared to 6.4% growth during the same period a year ago. Revenue was negatively impacted by account losses and the coronavirus pandemic in certain regions,... Continue reading »
by Alison Weissbrot // April 22nd, 2020 //
»
Acxiom Global CEO Chad Engelgau Bridges The Gap Between Media And First-Party Data

Acxiom’s new global CEO Chad Engelgau, appointed in early March, has a big job ahead of him, navigating clients through privacy laws and browser restrictions while integrating the business with parent company IPG. Engelgau, a 12-year Acxiom vet, reports directly to Arun Kumar, IPG’s chief technology and data officer. Acxiom sits alongside IPG’s programmatic unit... Continue reading »
by Alison Weissbrot // March 17th, 2020 //
»
Tips For The New Regulation Age: How To Curate And Ethically Use Data To Build Consumer Trust

The data, insights, technologies and communication channels that today’s marketers have at their disposal should make this the transformative age of marketing. But as new regulations such as the California Consumer Privacy Act (CCPA) go into effect, US marketers are finding that earning the trust of consumers while remaining compliant is increasingly complicated. Successful brands... Continue reading »
by AdExchanger Content Studio // February 25th, 2020 //
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