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»acxiom

IPG’s Roth: ‘The Second Quarter Is Not Going To Be Pretty’

Holding companies are being hit hard by the pandemic, and IPG is no exception. The company reported Wednesday that Q1 2020 net organic growth was 0.3% YoY to $1.97 billion, compared to 6.4% growth during the same period a year ago. Revenue was negatively impacted by account losses and the coronavirus pandemic in certain regions,... Continue reading »
by Alison Weissbrot // April 22nd, 2020 //
»
Acxiom Global CEO Chad Engelgau Bridges The Gap Between Media And First-Party Data

Acxiom’s new global CEO Chad Engelgau, appointed in early March, has a big job ahead of him, navigating clients through privacy laws and browser restrictions while integrating the business with parent company IPG. Engelgau, a 12-year Acxiom vet, reports directly to Arun Kumar, IPG’s chief technology and data officer. Acxiom sits alongside IPG’s programmatic unit... Continue reading »
by Alison Weissbrot // March 17th, 2020 //
»
Tips For The New Regulation Age: How To Curate And Ethically Use Data To Build Consumer Trust

The data, insights, technologies and communication channels that today’s marketers have at their disposal should make this the transformative age of marketing. But as new regulations such as the California Consumer Privacy Act (CCPA) go into effect, US marketers are finding that earning the trust of consumers while remaining compliant is increasingly complicated. Successful brands... Continue reading »
by AdExchanger Content Studio // February 25th, 2020 //
»
IPG Investors Still Have Questions About Acxiom Acquisition

IPG’s investors are struggling to grasp exactly what kind of data Acxiom works with and how the $3.2 billion acquisition positions the holding company in a privacy-centric world. “When we bought Acxiom, everyone misunderstood it to be InfoBase, which is the third-party data management offering,” CEO Michael Roth said on IPG’s Q4 earnings call on... Continue reading »
by Alison Weissbrot // February 12th, 2020 //
»
CES 2020: IPG’s Michael Roth On Acxiom And The Changing Face Of Television

When it comes to data, IPG CEO Michael Roth has said in the past: “Why buy it when you can rent it?” But that thinking changed last year when Acxiom went up for sale. When IPG bought Acxiom, it was able to build new offerings around first-party data management. In October IPG launched Kinesso, a... Continue reading »
by Alison Weissbrot // January 9th, 2020 //
»
The 10 Game-Changing Ad Tech Exits Of The Decade

The advertising industry today is largely the product of tremendous M&A activity. AdExchanger looked at the acquisitions that made the biggest impact in the past decade. Impact can mean many things. Some of these startups flourished under their new owners, showing worth far more than their deal price. Others, purchased during their downfall, reflect the... Continue reading »
by Sarah Sluis // December 30th, 2019 //
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Kinesso Launches Digital Responsibility Practice Led By Acxiom’s Sheila Colclasure

Kinesso, the data and technology unit IPG launched in October, announced the formation of a Digital Responsibility Practice on Monday. The group will be led by Sheila Colclasure, a 20-year Acxiom vet who was most recently SVP of global public policy at LiveRamp. In her new role, Colclasure will help Kinesso technologists, data scientists and... Continue reading »
by Alison Weissbrot // November 18th, 2019 //
»
State Facebook Antitrust Probe Expands To 47 AGs; US Headwinds Eat Into IPG's Net Revenue

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Power In Numbers Attorneys general from 31 additional states have joined New York AG Letitia James’s probe into Facebook, bringing the number of states involved to 46 (not including the territory of Guam, which is also hopping aboard). James first launched the probe, which... Continue reading »
by Monica Bhalla // October 23rd, 2019 //
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Resolving LiveRamp’s Identity, With CEO Scott Howe

You can subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you get your podcasts. LiveRamp is by far the most widely used platform for first-party data onboarding and identity resolution. This week on the podcast, its gregarious CEO Scott Howe talks about the company’s wild ride – from private concern to... Continue reading »
by Zach Rodgers // October 10th, 2019 //
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IPG Launches The Data Services Brand Kinesso, Its First Acxiom-Based Business

IPG threw its hat in the crowded ring of tech and data service hybrids Monday with the debut of Kinesso. The new business will encompass the agency ad tech unit Cadreon, the internal data hub AMP and the Mediabrands Data and Technology group. With between 500 and 600 employees in the new business, Kinesso will... Continue reading »
by James Hercher // October 7th, 2019 //
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