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»SaaS

The Top 10 AdExchanger Stories of 2020

Despite a global pandemic, Google still managed to dominate the top three most trafficked AdExchanger stories in 2020. In December, Google faced its third government antitrust lawsuit in less than two months, and since the start of the year, readers were keeping eyes on the tech giant when it announced that it would eliminate third-party cookies... Continue reading »

by Tony Rifilato // December 30th, 2020 //
»
Nielsen To Overhaul Its Currency; Super Bowl Advertisers Try To Predict The Future

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Give It The Ol’ Rip And Replace Nielsen recently updated its panel-based currency to include data from smart TVs and set-top boxes – but an even bigger change is on the horizon. According to The Wall Street Journal, Nielsen will completely replace its TV... Continue reading »

by AdExchanger // December 9th, 2020 //
»
LiveRamp’s Momentum Continues: 'We Are SaaS'

LiveRamp posted its first profitable quarter back in August, and the data company’s upward trajectory continued through its fiscal Q2 2021, the company reported Monday. For a second quarter in a row, LiveRamp was profitable with revenue increasing 16% YoY to $105 million. That’s more than the 11% growth LiveRamp predicted during its Q1. Read... Continue reading »

by Ryan Joe // November 9th, 2020 //
»
CBS And Viacom Are Close To Sealing The Deal; Marin Sorrell's S4 Buys An Influencer Agency

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Come Together The CBS-Viacom merger is full speed ahead. Variety reports that there’s been significant headway in the negotiation process since last Friday, and the final details are being worked out. But there are still some serious wrinkles, the biggest being an agreement on... Continue reading »

by AdExchanger // August 13th, 2019 //
»
Why Have Buying Platforms Struggled With SaaS?

Last week's layoffs at demand-side platform (DSP) Turn underscored uncertainty in the way advertisers and agencies pay for their buying platform technology. Turn invested heavily in implementing a SaaS-based revenue model – one that priced the technology on a monthly subscription basis – and that investment ultimately did not pay off. By extracting the cost of... Continue reading »

by Ryan Joe // December 11th, 2015 //
»
Nanigans Doubles Down On Self-Serve With $24M Series B Cash Infusion

Facebook ad partner Nanigans is lining its coffers with $24 million in fresh funding. The Series B round, announced Wednesday, is being led by Chinese software company Cheetah Mobile, with participation from Avalon Ventures and Wellington Management Company LLP. Nanigans' total funding now stands at just under $33 million. A good portion of the money,... Continue reading »

by Allison Schiff // March 25th, 2015 //
»
Metamarkets Raises $15M, Investors Include John Battelle And LiveRamp's Auren Hoffman

Metamarkets has raised $15 million in a round led by Data Collective, a VC firm in which Metamarkets CEO Mike Driscoll is a partner. Other new investors include John Battelle, LiveRamp founder Auren Hoffman and City National Bank. Existing investors Khosla, IA, True and Village Ventures also joined in. The company's total funding to date... Continue reading »

by Liz Rowley // February 24th, 2015 //
»
Gigya Banks $25M From ExactTarget Investor Greenspring

Gigya, a SaaS-based platform connecting brands to permission-based consumer identity and behavior data, has raised $25 million in funding led by Greenspring Associates, bringing its investment total to $70 million, the company said. Before the latest round, Gigya had raised $45 million to date from a number of investors since its founding in 2006, including... Continue reading »

by Kelly Liyakasa // September 19th, 2013 //
»
 

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