• Innovation Labs //
  • PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • COVID-19 Special Coverage
AdExchanger Homepage
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
  • Podcasts
    • The Big Story
  • Careers
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Subscribe
  • Events
    • Innovation Labs
    • AdExchanger Awards
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»TransUnion

Horizon Media Picks TransUnion To Underpin Its Data Platform

Horizon Media said Thursday it has partnered with TransUnion to provide the people-based identity layer for its data platform, Blue. TransUnion’s deterministic identity graph covers all US adult individuals with privacy compliant, PII-based data spanning names, addresses, emails, mobile IDs and home IP addresses. Clients can append first- and third-party data sets to TransUnion’s identity... Continue reading »
by Alison Weissbrot // May 7th, 2020 //
»
Tubi Taps TransUnion For A Better View Inside The Home

Most marketers rely on household-level data to target audiences on connected TV. But homes are made up of multiple viewers with different preferences of what they like to watch and buy. So ad-supported streaming platform Tubi has teamed up with TransUnion to understand more about the people watching Tubi within a given home, the companies... Continue reading »
by Alison Weissbrot // April 15th, 2020 //
»
The Companies Challenging LiveRamp’s Supremacy In Data Onboarding

LiveRamp pioneered data onboarding, the technology to match anonymized online user cookies and mobile IDs to real-world consumers and offline data. But now, LiveRamp must contend with rivals following the trail it blazed. LiveRamp executed a neat financial pirouette last year, when it re-listed on the stock exchange with a market cap of more than... Continue reading »
by James Hercher // July 9th, 2019 //
»
Credit Bureau TransUnion Nabs TruSignal

TransUnion is busily expanding its digital marketing product portfolio. On Wednesday, the credit bureau and consumer data provider acquired marketing tech platform TruSignal. The deal – TransUnion declined to share terms – arrives less than a year after the company hired seasoned ad executive and former MediaLink managing director, Matt Spiegel, as EVP of digital marketing solutions... Continue reading »
by Allison Schiff // May 15th, 2019 //
»
TransUnion: Third-Party Data Doesn’t Deserve To Be Demonized

People love to hate on third-party data, but it’s got at least one fan out there. “It’s incumbent on all of us to understand how data is used and to stop the idea that third-party data is bad or dead or dying,” said Matt Spiegel, TransUnion’s EVP of digital marketing solutions, speaking at a Tru... Continue reading »
by Allison Schiff // April 5th, 2019 //
»
TransUnion Nabs MediaLink’s Matt Spiegel To Grow Its Digital Media Footprint

Credit bureau and consumer data provider TransUnion has hired digital ad veteran Matt Spiegel as EVP of digital marketing solutions. Revenue for that group, which provides in-market financial data and other custom targeting segments to marketers and data exchanges, expanded 21% in the second quarter to $55 million, about 10% of the company’s total revenue.... Continue reading »
by Zach Rodgers // August 8th, 2018 //
»

Get AdExchanger Newsletters

Sign Up
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • The Gaming Audience Is A Lot More Diverse And Desirable Than You Think
  • AppLovin’s Game Plan: Go Big On Content And Distribution
  • LiveRamp Earnings Show It Has The Runway (And Cash) To Weather This Crisis
  • Acxiom Launches Addressable Media Buying Service Through Matterkind
  • Lowering Price Floors May Harm Publisher IVT And Viewability Rates
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved