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»segmentation

The NFL Tackles Targeting With An Assist From Adobe

National Football League players train during the offseason – and so does the NFL’s marketing team. From January through July, Aaron Jones, the NFL’s director for club and international marketing, is busily stress-testing his marketing stack and experimenting with new tools to prepare for August and September, when it’s all about activation. “Then, it’s like Black... Continue reading »
by Allison Schiff // March 26th, 2019 //
»
Jampp’s Predictive Segments Target Users On The Cusp Of Conversion

Segmentation for retargeting is often a very manual process that relies heavily on what someone’s done in the past. App marketing platform Jampp wants to help advertisers craft predictive segments that anticipate what someone will likely do in the future. Jampp’s predictive segments technology, which exited beta on Thursday, uses machine learning to analyze around... Continue reading »
by Allison Schiff // October 7th, 2016 //
»
Republicans Prefer Punk, Dems Dig Soul And Pandora Rolls Out Version 2.0 Of Its Political Audience Segments

Hear that? It’s the sound of political advertisers starting to open their wallets wide. Around $1 billion is expected to be spent on digital media during the 2016 presidential election, according to Borrell Associates, and Pandora is looking to attract some of those dollars with the release of souped-up political targeting segments. The music discovery... Continue reading »
by Allison Schiff // October 27th, 2015 //
»
Neustar Aims To Take The Intuition Out Of Segmentation

Women who wear Louboutin stilettos are more likely to watch boxing, have at least four credit cards and compost regularly. Snowboarders overindex for gambling, eating at Applebee's and always being first in line to buy the newest tech gadget. Diet Coke drinkers likely drive a Mercedes-Benz, shop at Ann Taylor Loft and listen to the radio... Continue reading »
by Allison Schiff // February 24th, 2015 //
»

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