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»DSPs

Viant Technology Files S-1 Ahead Of IPO

Ad software provider Viant Technology Inc. filed an S-1 on Friday with the US Securities and Exchange Commission ahead of an initial public offering as the company positions itself for future growth. The company anticipates a boom in the growing programmatic advertising market, particularly across linear TV, CTV and mobile. Viant, which was founded in... Continue reading »
by Anthony Rifilato // January 15th, 2021 //
»
Digital Dominates Ad Spend, The Triopoly Dominates Digital; Holiday Ecom Sales Up - But Lower Than Expected

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Digital Wins, And So Does The Triopoly Digital is expected to account for the majority of US ad spending this year, an industry shift driven (or forced?) by the COVID-19 pandemic, according to WPP media buying unit GroupM. GroupM expects US ad spend to... Continue reading »
by AdExchanger // December 2nd, 2020 //
»
Google Reclaims The DSP Crown In Latest Advertiser Perceptions Report

After slipping in the DSP rankings to Amazon over the past year, Google has reasserted its no. 1 status for self-serve, managed service and as advertisers’ preferred platform, according to the Q1 2020 Advertiser Perceptions DSP report released on Monday. The data is based on a survey of 347 brand marketers and agency buyers, split... Continue reading »
by James Hercher // July 13th, 2020 //
»
Heads Up, App Publishers: DSPs Are Starting To Require App-Ads.Txt Files

After a slowish start, App.ads.txt adoption is surging, but there’s still an enormous longtail of apps that shrug their collective shoulders at the industry spec designed to cut down on app ad fraud. App-ads.txt is an IAB Tech Lab initiative that involves app publishers providing text files listing the ad networks and other sources that... Continue reading »
by Allison Schiff // October 4th, 2019 //
»
The DSP Market Shakeup Starts To Settle In Latest Advertiser Perceptions Report

The demand-side platform (DSP) market has been in flux for the past few years, with the crowded field thinning into a handful of contenders that are “in the money,” said Kevin Mannion, chief strategy officer at the market research firm Advertiser Perceptions. And the DSP market is finally hitting that homestretch. In the latest Advertiser... Continue reading »
by James Hercher // June 12th, 2019 //
»
Advertiser Perceptions: Independent DSPs Find Pockets Of Growth Despite Google’s Dominance

Google and Amazon still dominate the demand-side platform category, but next-tier players have opportunities to win market share and for the first time there are signs that Google’s iron grip may be softening, according to the half-yearly Advertiser Perceptions DSP Wave released Wednesday. The report is based on surveys of almost 500 brand and agency... Continue reading »
by James Hercher // October 31st, 2018 //
»
Fraudsters Are Masquerading As Real DSPs

The first rule of ad fraud: If it can be spoofed, it will be spoofed. Bad actors are pretending to be legit, demand-side platforms to try and fool partners and blend in with real ad calls as a way to purvey malware and litter the web with forced redirects. “They weasel their way onto the... Continue reading »
by Allison Schiff // October 9th, 2018 //
»
Four Reasons Why Agencies Are Working With Fewer DSPs

As media agencies become more skilled at programmatic buying, they’re working with fewer demand-side platforms (DSPs) than ever before. According to Pathmatics, advertisers have cut the number of DSPs they work with by 40% over the past two years, to about four per month on average. In part, that’s because the market is consolidating. Big-name... Continue reading »
by Alison Weissbrot // June 19th, 2018 //
»
Advertiser Perceptions: Non-Walled Garden DSPs Struggle To Get Ahead

Aside from the Trade Desk, which outstrips competitors among agencies, independent DSPs still struggle to differentiate or break out from the pack behind the category killers, Google’s DoubleClick Bid Manager (DBM) and Amazon’s ad platform, in Advertiser Perceptions’ latest demand-side platform benchmark report released Monday. The report, based on a survey of more 700 execs... Continue reading »
by James Hercher // May 7th, 2018 //
»
How M&A Impacts The Remaining DSPs

For the independent demand-side platform (DSP) market, it is the best of times, it is the worst of times. On the one hand, it’s unlikely any new scaled DSPs will enter the market. The costs to build a competitive platform – nine digits off the bat and another eight digits per year in operational costs... Continue reading »
by James Hercher // August 21st, 2017 //
»
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