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»mark dye

Publishers Must Unite Around A Consumer-Facing Consent Standard

“The Sell Sider” is a column written for the sell side of the digital media community. Today's column is written by Mark Dye, chief strategy officer at Bombora. Digital publishers have long been challenged to hold onto their fair share of the market. But publishers may never have felt more squeezed than they do now, as... Continue reading »
by AdExchanger // February 14th, 2020 //
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