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»omnicom

Cannes Lions 2020 Is Canceled, Rescheduled for 2021

Bowing to pressure from agency holding companies, Ascential has canceled the Cannes Lions International Festival of Creativity for 2020. The ad industry’s largest annual event was postponed on March 18 from its regular timing in late June to late October 2020, due to the coronavirus pandemic. The festival will now resume in June 2021, when... Continue reading »
by Alison Weissbrot // April 3rd, 2020 //
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Ad Supply And Demand All Out Of Whack; Big Agencies May Skip Rescheduled Cannes

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. How To Finnish The Job In Finland, social media influencers join jobs like doctors, bus drivers and grocery store workers as “critical operators” who continue working during a crisis. It seems like a strange designation (especially in the United States, where some influencers have... Continue reading »
by AdExchanger // April 3rd, 2020 //
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Streaming Keeps Growing Like Crazy; Omnicom Gears Up For A Data-Related Acquisition

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Subscription Overload? The amount of time consumers spend with media increased by one hour and 24 minutes between 2018 and 2019 to almost 12 hours per day – and that time continues to fragment across media channels as new content offerings hit the market,... Continue reading »
by AdExchanger // February 12th, 2020 //
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Omnicom’s Jonathan Nelson On The Invention Of Ads Data Hub And Why Data For Data’s Sake Is A Waste

Last decade saw a spate of data broker acquisitions by agency holding companies. But are these deals too focused on owning data, rather than using it to derive insights? “You have to look at broad groups of data to understand consumption,” said Jonathan Nelson, CEO of Omnicom Digital. Rather than purchase a data broker, Omnicom... Continue reading »
by Alison Weissbrot // January 3rd, 2020 //
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Safari Taketh Away (Again); Another Facebook Competitor Rises

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Welcome To The Jungle Safari introduced a new private browsing mode that disables the now-common tactic among news companies of blocking incognito traffic, which they do because readers use private browsing to avoid paywalls. “This will lead to a hard paywall for all readers... Continue reading »
by AdExchanger // October 16th, 2019 //
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Agencies Reportedly Settle Over Rebates; Omnicom, Publicis To Split Disney Media Account

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rebate Redux Media agencies are paying settlements to clients as a result of contract audits sparked by the ANA’s 2016 transparency report, AdAge reports. Nearly 100 audits have taken place, but it’s not clear which clients or agencies are involved or if any money... Continue reading »
by AdExchanger // October 15th, 2019 //
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Facebook Settles Over Inflated Video Metrics; Disney Agency Review Draws Fire

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Plaintiff Engagement Remember Facebook’s video metrics mess? That situation led to a class action lawsuit, in which ad agencies alleged that Facebook inflated video engagement. And now, a proposed settlement would have Facebook pay $40 million, according to The Hollywood Reporter. The money would... Continue reading »
by AdExchanger // October 8th, 2019 //
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Agency Data Platforms Fall Short On Creative, Confuse Clients

Agency holding companies have spent $12 billion on data assets over the past five years but have yet to successfully deploy those assets at their creative agencies, according to a Forrester report released Monday. “It’s still very much a media proposition,” said Jay Pattisall, Forrester analyst and author of the report. “[Creative] seems to be... Continue reading »
by Alison Weissbrot // September 25th, 2019 //
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Trackers Abound On Amazon Fire TV And Roku; Omnicom Folds McDonald's Agency Into DDB

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. I Spy  A study from Princeton University and the University of Chicago revealed the extent of ad tracking on OTT platforms like Roku and Amazon Fire TV, as well as the lack of controls to manage trackers. According to the study, 89% of channels... Continue reading »
by AdExchanger // September 23rd, 2019 //
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Omnicom Jumps On LinkedIn Audience API For Platform Data It Can Actually Use

Two days after LinkedIn announced its Audience Engagement API, Omnicom has released a product built around it – an analytics tool called “Professional Audiences.” Omnicom released its B2B analytics tool Thursday, and it’s designed to help creative, business development and media teams generate insights for campaigns or pitches, said Slavi Samardzija, global CEO of Annalect,... Continue reading »
by James Hercher // August 16th, 2019 //
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