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»data analytics

Acquia-Owned AgilOne Holds Its Own In The Crowded CDP Market With A Combo Of Analytics And Execution

This is the second in AdExchanger’s “Meet the CDPs” series. Read the first interview with mParticle. A customer data platform is about a lot more than simply combining data. The real promise of a CDP is analytics, said Omer Artun, chief science officer at Acquia, a SaaS digital experience platform owned by Vista Equity Partners.... Continue reading »
by Allison Schiff // March 2nd, 2020 //
»
BI Firm Anodot Scores $8 Million To Try And Answer The Questions You Haven’t Thought Of Yet

Business intel and anomaly detection tool Anodot is looking for what doesn’t make sense. “Traditional BI and visualization only gives you answers to the questions you think to ask, but when you’ve got a lot of data, doing that manually becomes almost mission impossible,” said Anodot CEO and co-founder David Drai. The company raised an... Continue reading »
by Allison Schiff // September 22nd, 2016 //
»
IPG Takes Minority Stake In Samba TV To Better Understand Viewing Habits

On Monday, Interpublic Group snapped up a minority stake in Samba TV, a startup that offers TV analytics and attribution tools. IPG did not disclose the value of its investment. IPG Media Lab initiated the relationship and managed the integration of Samba TV’s data and tools with IPG Mediabrands’ Audience Measurement Platform. “IPG, like every... Continue reading »
by Liz Rowley // April 20th, 2015 //
»
Getting To Know Gain Theory, WPP’s New Data Consultancy Shop

Last week, WPP launched the “marketing foresight” consultancy Gain Theory, housed within GroupM. Gain Theory, which has 200 people and a new office in New York City, rolls together two existing WPP agencies: the London-based marketing effectiveness agency Ohal and the Bangalore-based data analytics firm Meritus. Jason Harrison, previously CIO at Maxus, has been appointed... Continue reading »
by Liz Rowley // April 20th, 2015 //
»
Metamarkets Raises $15M, Investors Include John Battelle And LiveRamp's Auren Hoffman

Metamarkets has raised $15 million in a round led by Data Collective, a VC firm in which Metamarkets CEO Mike Driscoll is a partner. Other new investors include John Battelle, LiveRamp founder Auren Hoffman and City National Bank. Existing investors Khosla, IA, True and Village Ventures also joined in. The company's total funding to date... Continue reading »
by Liz Rowley // February 24th, 2015 //
»
BBDO Atlanta CEO: Agencies Need To Be Smarter About How They Produce Content

With all the recent talk about automating the ad-buying process, it’s easy to forget about content. But Drew Panayiotou, president and CEO of BBDO’s Atlanta division, thinks agencies will sink or swim depending on their ability to produce the “next generation of content.” “Content is dramatically changing as media is changing,” Panayiotou told AdExchanger. Panayiotou... Continue reading »
by Liz Rowley // January 27th, 2015 //
»
Study: Retailers Struggle With Data ‘Readiness’

The retail industry, unlike verticals where data compliance is a major issue, appear more in the thought-leadership phase of advanced data analysis than actual execution, despite isolated gains by some their progressive counterparts in building their own marketing-tech stacks. Eighty-three percent of retailers profiled in EKN Research’s "Big Data in Retail" study said they are... Continue reading »
by Kelly Liyakasa // December 9th, 2013 //
»
RichRelevance Deepens Ecommerce Data Analytics With Precog Acquisition

Following its spring acquisition of recommendations engine Avail, ecommerce personalization and shopping media company RichRelevance has acquired the assets of data analytics startup Precog, for an undisclosed sum. Founded by former Amazon exec David Selinger in 2006, San Francisco-based RichRelevance currently has close to 200 customers including Walmart, Target and Marks & Spencer. Precog CEO... Continue reading »
by Kelly Liyakasa // August 14th, 2013 //
»

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