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»blockgraph

Comcast’s FreeWheel Hires Utpal Kalita As Blockgraph CTO In Blockchain Data Push

Comcast’s advertising business is gearing up to run campaigns with Blockgraph, a data-sharing product that uses blockchain technology to allow advertisers to target TV audiences using first-party data. Comcast first mentioned its blockchain advertising ambitions in 2017 at Cannes, and since then the initiative has been incubated by Comcast’s FreeWheel ad tech subsidiary. On Thursday,... Continue reading »
by James Hercher // May 23rd, 2019 //
»
Comcast Unveils Its Blockchain-Based Data Sharing Solution To Power Addressable TV

If you had “something blockchain related” on your Christmas list this year (And really, who didn’t?), then consider Comcast Cable Advertising your very own Santa Claus. Comcast Corporation’s ad division unveiled Blockgraph on Friday, designed to help media owners and advertisers securely share data for addressable TV advertising. Blockgraph is winding down its pilot phase... Continue reading »
by Ryan Joe // December 21st, 2018 //
»

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