R/GA

Google has been spotted triple serving ads to search pages. Plus, good luck getting ads next to Oscars content this year.

IPG buying Node continues the trend of agencies trying new business models; IPG and Publicis support principal-based buying while WPP opposes it; and billionaire owners believe controlling their newsrooms will win back public trust.

In today’s newsletter: President Joe Biden signs the TikTok ban into law; upscale grocery and convenience store chain Foxtrot closes down; and IPG has a rough Q1.

IPG struggled in 2023 as tech clients slashed their ad spend and its digital agencies underperformed.

IPG is floundering. The agency holding company was roughed up in the first two quarters of 2023, and its organic revenue growth declined by 0.4%, with a 1.2% decrease in the US, according to an earnings report on Friday.  

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Email Spreads Its Feathers Ultra-trendy CTV networks are turning to an old-school method for retaining users: email marketing. NBCU’s Peacock is using good-old-fashioned email blasts to reduce churn and increase viewership, Marketing Brew reports. Free and paid subscribers receive three to five emails […]

Organic revenue growth for IPG sank 1.7% YOY, with a 2.5% drop in the US. The holding company said a weakened tech sector is partly to blame.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Metaverse’s Second Life? The metaverse has gone from the next big thing to a punchline about the danger of chasing Big Tech’s shiny objects. Even Meta is downplaying its investment in immersive virtual worlds. Yet, despite reports to the contrary, metaverse marketing […]

Companies are relying on AI to help them treat their current and prospective employees more like their customers. Despite layoffs in some sectors, there is still a labor shortage, and employers continue to feel the aftershocks of the pandemic and the Great Resignation.

One of the many pressures facing holding companies is increased competition from management and IT consultancies like Accenture, Deloitte, IBM and PricewaterhouseCoopers. While consulting firms may not be their biggest threat today, tomorrow could be another story. Holding companies tend to work from the bottom up, focusing on marketing initiatives like creative or media strategy […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Lowenstern, vice president of digital advertising at R/GA. Everywhere we go, we leave data in our exhaust. Our connected devices leave our footprints behind, like so much digital detritus, […]

When Celestial Seasonings first redesigned its iconic packaging last summer to attract more millennial tea drinkers, it didn’t go over well. Although the Boulder, Colo.-based tea brand had invested in promotional and brand marketing to reinforce its new brand look, loyal customers weren’t having it. After engaging in consumer studies – and gathering consumer feedback […]

Many agree there’s a great need for holding companies to integrate their media buying structure “horizontally”: to collaborate rather than compete across groups. Is it possible the obstacle lies not with the agency, but with the client? Executives from Dentsu Aegis, IPG, Havas, Omnicom and WPP took up the question at the Modern Marketing Summit […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tony Effik, managing director of media and connections at R/GA. I believe that smart machines will ultimately perform the vast majority of media’s routine tasks. We’ll spend most of our […]

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Lowenstern, Managing Director of Digital Advertising for R/GA. Around last Christmastime, I was listening to one of my favorite podcasts, NPR’s Planet Money. The topic was – and […]

  R/GA’s decision to launch a media division one year ago was an unusual step for an agency deeply associated with its creative product. The firm has always talked a good game about data, for instance using personal health data to support the award winning Nike+ and Fuel Band products. But that’s a far cry […]

As marketers push for greater ROI and accountability, demand naturally rises for tools that can ascertain whether a campaign reached its audience. This is driving a boom in the ad verification sub-sector, and some turf wars as well. Witness last week’s counter-suit by analytics provider Moat against comScore over patent violations, which was a reaction […]