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»recession

CMOs Too Bullish About Pandemic Recovery; UK Wants Regulatory Body For Ad Platforms

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rose-Tinted Glasses CMOs may be overly optimistic about the pandemic’s long-term impact. Seventy-three percent expect the negative effects to be short-lived and hold a positive outlook for performance in the next two years, according to a survey of 430 CMOs by Gartner. With this... Continue reading »
by AdExchanger // July 2nd, 2020 //
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Advertisers Are Clawing Back Q3 TV Buys; Uber Bids For GrubHub

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cut Me Some Slack Advertisers are trying to get out of their TV deals as the pandemic timeline lengthens. Brands including GM, Pepsi, Domino’s and General Mills are trying to cancel commitments to broadcast and cable networks, threatening to upend the deal-making process, The... Continue reading »
by AdExchanger // May 13th, 2020 //
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In The Face Of An Economic Downturn, Programmatic May Be Well Positioned

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Lehman, senior vice president, head of global supply at TripleLift. Prior to the first report of the coronavirus in late December, many had speculated for the better part of... Continue reading »
by AdExchanger // March 16th, 2020 //
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How Equity Analysts Are Assessing COVID-19’s Impact On Media And Marketing Sector

Monday’s Coronavirus (COVID-19) related market crash was the worst in the United States and the United Kingdom since 2008. Given the spiraling situation, what will be the impact on the media and marketing sector? The performance of individual stocks and the guidance from equity analysts offer some early clues. Ad-based companies are often the first... Continue reading »
by James Hercher // March 10th, 2020 //
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OTT Ad Prices Explode; OOH Endures As A Bright Spot In Legacy Media

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Supply Constrained Advertisers are shifting their TV budgets to streaming platforms so quickly that demand for OTT inventory will far outstrip supply this year, Digiday reports. Currently, just a handful of streaming players sell ad inventory, though more will open up when NBC’s Peacock... Continue reading »
by AdExchanger // January 3rd, 2020 //
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Political Campaigns Embrace Mobile Location Data; TikTok Rising

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Vote With Your Feet Mobile location data is gaining importance in US politics. Campaigns can now connect supporters at a rally or event to online audiences via mobile device IDs collected at the venue, a popular trick for campaigns with large rallies and social... Continue reading »
by AdExchanger // October 11th, 2019 //
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