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»personalization

Ad Tech Jockeys For Position In The Quest For Consumer Consent

Consider 2021 the age of consent. The end of third-party cookies is pushing nearly everyone in the supply chain to try to figure out how to get consumers to opt in – including a growing number of ad tech companies that are attempting to create their own consumer-facing consent mechanisms. It’s a new and largely... Continue reading »
by Allison Schiff // April 7th, 2021 //
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Creative from Facebook's national ad campaign to promote the benefits of personalized advertising.
Facebook Touts The Benefits Of Personalized Advertising In New Ad Campaign

Here’s something meta for you: Facebook is running a targeted ad campaign to promote the importance of … targeted advertising. On Thursday, Facebook launched a national push that aims to demonstrate the value of personalized ads, especially for small businesses reeling from the ongoing pandemic. The campaign, under the title “Good Ideas Deserve To Be... Continue reading »
by Allison Schiff // February 25th, 2021 //
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How To Own Data And Measure Performance In A Cookieless World 

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Tieman, head of programmatic services, and Brad Herndon, managing director of personalization and marketing analytics, both at Accenture Interactive. Despite the abundance of consumer data caused by the COVID-19... Continue reading »
by AdExchanger // September 22nd, 2020 //
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Jennifer Stamm, head of marketing for Haystack News
Haystack Helps Local News Stations Go Wide With – And Monetize – Their Content

Local news consumption went through the roof during the height of the pandemic. Haystack News, an ad-supported video-on-demand platform for news content, experienced that surge in demand firsthand. The streaming service, which offers customized news packages aggregated across local, national and international sources with an emphasis on local, added roughly 3 million new users in... Continue reading »
by Allison Schiff // September 17th, 2020 //
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The New Frontier For Personalized, Data-Driven Marketing Success

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today's column is written by Laura Desmond, founder and CEO at Eagle Vista Partners. The current COVID-19 crisis has been an unprecedented game-changer for marketers. The last decade was driven by business and digital transformation, from... Continue reading »
by AdExchanger // September 3rd, 2020 //
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Fraud Scheme Targets CTV; Biden’s Social Skills

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Tangled Web Joe Biden hasn’t gained much traction with online platforms. Does he need to? This election is a “battle for the soul of the internet,” with Biden’s mild-mannered decency pitted against President Trump’s shock-jock appeal on Facebook, YouTube and Twitter, said Rob... Continue reading »
by AdExchanger // April 17th, 2020 //
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Aki Buys Video Personalization Tech From Distressed Eyeview, Will Reopen The Company

After running out of money and closing its doors in mid-December, video ad tech company Eyeview has a happy ending of sorts. Mobile ad platform Aki Technologies on Thursday completed its acquisition of Eyeview’s assets, which include a DSP and bidder, an ad server that ingests data signals to inform which video creative to deliver... Continue reading »
by Allison Schiff // January 23rd, 2020 //
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ThirdLove Boosts Sales Through Site Personalization

There’s no one-size-fits-all when it comes to bras. ThirdLove, an upstart challenger to established lingerie brands like Victoria’s Secret, is well aware of that fact, and its merchandise and marketing reflect the ethos of personalization. For instance, it offers half-sizes of its bras and an online custom fit finder. As ThirdLove becomes a more mature,... Continue reading »
by Sarah Sluis // December 2nd, 2019 //
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Hungryroot: ‘Our Real Growth Opportunity Comes From Retention, Not Acquisition’

The direct-to-consumer food space is hugely competitive. You’ve got the meal kit delivery guys such as Hello Fresh, Plated and Sun Basket; the online grocery delivery folks, including FreshDirect and Peapod from Stop & Shop; and Grubhub, DoorDash and Uber Eats for people who can’t be bothered with meal prep. And then there’s Hungryroot, a... Continue reading »
by Allison Schiff // November 27th, 2019 //
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How to Achieve Personalization at Scale on Facebook’s Platforms

This article is sponsored by Facebook. More than 2.7 billion people now use Facebook and its family of platforms – including Instagram, Messenger and WhatsApp – every month.[1] In this age of platform-based interactions, Facebook ad campaigns and customer service features are no longer a “nice-to-have,” they have become a necessary touchpoint to build customer... Continue reading »
by AdExchanger Content Studio // October 16th, 2019 //
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