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»customer experience

Stefanos Kapetanakis, GVP, Data and Technology, at Publicis Health Media. 
AI Is Transforming Customer Experience Across Industries – But What About Healthcare?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Stefanos Kapetanakis, GVP, Data and Technology, at Publicis Health Media.  Primary care as your parents knew it no longer exists. There is a rising consumerization in healthcare, and many patients… Continue reading »
by AdExchanger Guest Columnist // April 1st, 2022 //
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Tasso Argyros, CEO & founder, ActionIQ
Personalization Needs To Be In Context, With ActionIQ CEO Tasso Argyros

Privacy and data security aren’t just legal issues – there’s a direct connection to the customer experience. But marketers often underestimate how much their customers care about privacy, says Tasso Argyros, CEO and founder of customer data platform ActionIQ, on this week’s episode of AdExchanger Talks. The majority of consumers (55%) say data protection is… Continue reading »
by Allison Schiff // March 1st, 2022 //
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Like its cohorts in the cloud – Salesforce, Adobe, Oracle and Microsoft – SAP is positioning its CDP mainly as a customer experience play.
We’ve Got One Too: SAP Launches Its Customer Data Platform

When it rains, it pours … CDP news. On Wednesday, two days after Twilio said it would pay $3.2 billion to acquire CDP Segment, SAP said it will release its enterprise customer data platform globally next month. SAP first teased its plan to roll out a CDP in May of last year. Like its cohorts… Continue reading »
by Allison Schiff // October 14th, 2020 //
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ActionIQ: ‘Marketing Clouds Thrive On Noise In The CDP Space’

This is the fifth in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, Lytics, Bluecore, Microsoft, Tealium, Optimove, Adobe, Treasure Data and BlueConic. COVID-19 threw a wrench into best-laid marketing plans. But marketers are learning to adapt, said Tasso Argyros, CEO and co-founder of customer data platform ActionIQ. “All of… Continue reading »
by Allison Schiff // June 2nd, 2020 //
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The Complete Guide To CDPs

“The Complete Guide to CDPs” is presented by mParticle. “The Complete Guide To CDPs” is part 1 in a multipart series on the rise of the CDP and is an independent editorial report. The customer data platform (CDP) is the new “it” acronym, an emerging technology commanding a recent deluge of analyst and investor interest… Continue reading »
by Kelly Liyakasa // April 5th, 2018 //
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For Verizon, Customer Experience Combines Data And Design Thinking

In April, Verizon joined the ranks of Apple, Samsung, Citi and other enterprises when it hired its first chief customer experience officer. For the role, it tapped Disney and Capital One alum Scott Zimmer to help connect the dots between all channels that Verizon consumers come across. Unlike CRM, which originated in the late ’90s… Continue reading »
by Kelly Liyakasa // August 29th, 2017 //
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