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»media transparency

Brands Like P&G And Diageo Are Actually Doing Something About Media Quality (Or The Lack Thereof)

Diageo has an internal mantra: “Responsible media performs.” “When was the last time irresponsibly sourced media was good for anybody?” said Joshua Nafman, head of global media buying and operations at Diageo, on stage at AdExchanger’s Programmatic I/O conference in New York on Wednesday. Yet, ad buyers hunting for scale have spent years avoiding the... Continue reading »
by Allison Schiff // October 17th, 2019 //
»
The Ad Buyer’s Wish List For Snapchat’s TBD Audience Network

Snap teased an audience extension product called Snapchat Audience Network in early April, but the offering is still being baked and the beta likely won’t open until some point this summer. So, advertisers have to wait to find out how targeting will work outside of the Snapchat platform, what data will be available and what... Continue reading »
by Allison Schiff // April 15th, 2019 //
»
AppLift Vet Tim Koschella Has A New Startup To Cut Out Mobile Programmatic Middlemen

Former AppLift CEO Tim Koschella is launching a company called Kayzen to help app marketers bring their programmatic ad buying in-house. Kayzen, which came out of stealth Tuesday after several months in beta, is powered by a bidder that Koschella purchased from AppLift through a management buyout last year. It positions itself as a self-serve... Continue reading »
by Allison Schiff // January 15th, 2019 //
»
The Ad Industry Is Still Figuring Out How To Devise Standards Without Driving Everyone Insane

How many seals, accreditations, badges, consortiums, committees and standards can one industry support before it collapses under the weight of its own good intentions? The ad industry seems hell-bent on finding out. “There may be too many badges and seals out there,” Mike Zaneis observed on a panel during Advertising Week in New York City.... Continue reading »
by Allison Schiff // October 4th, 2018 //
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K2’s Media Transparency Report Still Rocks The Ad Industry Two Years After Its Release

It’s been two years since the Association of National Advertisers, working with  consultancy Ebiquity and investigative firm K2, dropped a damning report on agency transparency. And everything’s better now, right? Quite the contrary, said Bill Duggan, the ANA’s group EVP, during a Cannes rooftop panel hosted by Mastercard. “Trust between clients and agencies is at... Continue reading »
by Ryan Joe // June 22nd, 2018 //
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AB InBev Gets Its Buzz On With A Blockchain-Enabled Mobile Campaign

Anheuser-Busch InBev isn’t crying in its beer over the sorry state of transparency in the supply chain – it’s taking action with a mobile campaign built on the blockchain. It may sound like a stunt, but this is a serious experiment, said Andy Chang, AB InBev’s global head of media and content. “There are a... Continue reading »
by Allison Schiff // June 19th, 2018 //
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The TrustX Transparency Train Is Picking Up Speed. Next Stop: The Trade Desk

When TrustX launched in September, David Kohl was nervous. “One of the fears is that we would find ourselves in a situation where buyers were making demands that were ultimately not panning out to be so good for the sellers or that sellers would put something into the marketplace that wasn’t interesting to buyers,” said... Continue reading »
by Allison Schiff // November 28th, 2017 //
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Blockchain Is Bubbling Up As A Solution To The Supply Chain’s Transparency Woes

Ad tech has a transparency problem. Some are pointing to blockchain as a possible answer. It’s fairly easy for fraudsters or an ill-intentioned party to weasel their way into a programmatic transaction, said Ken Brook, CEO and co-founder of metaX, a blockchain-based ad tech company that launched into beta on Tuesday. “The supply chain is... Continue reading »
by Allison Schiff // March 21st, 2017 //
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The Digital Ad Ecosystem Is Messy And TrustX Is Grabbing A Broom

TrustX GM and President David Kohl was sitting in the front row with a big smile on his face when P&G Chief Brand Officer Marc Pritchard laid into the digital supply chain at the IAB’s Annual Leadership Meeting last month. For the past year, Kohl has been working on a project housed within Digital Context... Continue reading »
by Allison Schiff // February 27th, 2017 //
»
Exiber Aims To Bring Transparency To Programmatic Buying In LatAm

The transparency train is making its next stop in Latin America. On Tuesday, a company called Exiber came out of stealth with a raison d'être centered on what it calls “uncomplicated and transparent programmatic marketing.” Based in Miami, Brazil and Mexico, Exiber bills itself as a data-driven agency for LatAm and US multicultural customers looking for... Continue reading »
by Allison Schiff // January 3rd, 2017 //
»
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