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»Hershey’s

Instagram Launches Reels To Rival TikTok; Biden Plans $280M Fall Ad Buy

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Reel Good Try Instagram launched its TikTok competitor, Reels, on Wednesday in 50 markets. It’s yet another example of parent company Facebook’s typical “if you can’t buy it, copy it” strategy. The creator-focused tool, which lives within Instagram’s Explore tab, is designed to... Continue reading »
by AdExchanger // August 6th, 2020 //
»
Oversold And Overpromised: Marketers Move Away From DMPs

Data management platforms (DMPs) were once painted as a panacea for all of a marketer’s data needs – from collection, to harmonization to segmentation and syndication. But marketers have since cooled on the technology, concluding that it‘s too disjointed to perform many of the functions promised. Marketers tell AdExchanger they have struggled to achieve ROI,... Continue reading »
by Alison Weissbrot // December 16th, 2019 //
»
Hershey’s Uses Facebook To Spread Love For Reese’s Peanut Butter Eggs

Chocolate eggs are big business for Hershey’s, the company behind Reese’s peanut butter cups and Cadbury eggs. The candymaker generates $550 million in sales of Easter candies, making it the second-biggest holiday after Halloween. The beloved Reese’s Eggs fill up Easter baskets everywhere. But this year, the Easter candy market became more competitive as other... Continue reading »
by Sarah Sluis // April 14th, 2017 //
»
CMO Peter Horst Describes Hershey's Digital Marketing Path, From Bittersweet To Smooth

Peter Horst will speak at AdExchanger's Omni.Digital conference in Chicago on September 8. After decades of focus on TV and print advertising, Hershey’s is “in the early stages of a long, judicious process of building out a data operation and translating our brands to a digital mindset,” according to CMO Peter Horst. AdExchanger spoke with Horst about... Continue reading »
by James Hercher // August 22nd, 2016 //
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