adwords

That sound you hear? Alarm bells ringing in Google’s offices. Plus, women’s sports has been an unexpected accelerant for ad sales.

Beyond the money they mint with their owned-and-operated inventory, Google, Facebook and Amazon are, each in their own way, bidding into nearly every programmatic auction that takes place across the open internet. Although programmatic is growing year over year, independent ad tech players are increasingly fighting over the remaining crumbs while the walled gardens cut […]

Google on Tuesday revealed two products at Google I/O designed to drive app downloads. The first is the ability to show app content in an ad. The second, for game developers, is called Google Play Instant and gives consumers the ability to try the game in an ad unit before downloading it. Read the blog […]

Google rolled out a machine learning-powered display product called Smart display campaigns on Thursday. The product is now generally available to all advertisers buying native, image or text ads across the Google Display Network (GDN). Smart display campaigns are accessible via AdWords and reach more than 3 million GDN sites and apps on GDN now. […]

Breather, a startup that lets people book work spaces on demand, spends all of its digital ad budget on Google and Facebook – 65% and 35%, respectively – because Google and Facebook work. But figuring out why they work – and what effect they have on revenue per user, lifetime value and the overall customer journey – is another […]

Google launched a customer call center measurement and attribution solution on Wednesday alongside new research on call-based marketing. The product uses a unique identifier placed on Google’s search ads with tap-to-call functionality to tie inbound calls to an AdWords campaign. If the user goes to the company site instead and ends up making a call […]

Google is cracking open the gates on its AdWords demand. Its giant pool of search buyers will be able to dip into other exchanges when they need to find a user for retargeting campaigns. The move was buried in a blog post about mobile innovation Tuesday. The change makes Google far more open, benefiting buyers, […]

Here’s a scenario that has played out millions of times in recent months: A user clicks a Taboola or Outbrain link to arrive at a content page of marginal quality, such as the ViralWalrus.com slideshow “These 16 Celebs Served Real Jail Time.” When the reader clicks the right arrow button to see the second page […]

Google said Monday it will let marketers use their first-party CRM data to target specific users based on hashed email addresses. The product is called Customer Match. While Facebook and Twitter both enable CRM matching, that Google now allows it constitutes “a seminal shift for first-party, addressable targeting,” said Merkle’s EVP of digital strategy, Matt […]

“Data Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Pascal Bensoussan, VP of Products at Aggregate Knowledge, a buy-side optimization platform. As the “AdWords-ish-ness” of DoubleClick’s AdX 2.0 interface makes obvious, the goal of today’s exchanges […]