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»adsense

Google Will Integrate With IAB Tech Lab’s CCPA Compliance Specs By Jan. 1 Deadline

Ad industry, you can get off your tenterhooks: Google is going to adopt the IAB Tech Lab’s technical specs for compliance with the California Consumer Privacy Act (CCPA). The specs, which create a US privacy string not dissimilar to the Transparency and Consent Framework (TCF) developed by IAB Europe in the run up to GDPR,... Continue reading »
by Allison Schiff // December 4th, 2019 //
»
Play Button Sham: How Ads That Mimic Navigation Buttons Hurt Advertisers And Users

Here's a scenario that has played out millions of times in recent months: A user clicks a Taboola or Outbrain link to arrive at a content page of marginal quality, such as the ViralWalrus.com slideshow “These 16 Celebs Served Real Jail Time.” When the reader clicks the right arrow button to see the second page... Continue reading »
by Sarah Sluis // May 4th, 2016 //
»
Google Acqui-hires Spider.io, And Founder Douglas De Jager

Positioning its latest purchase as another effort to clean up the fringes of the display ad ecosystem, Google's Neal Mohan announced today the acquisition of spider.io and its seven employees, led by founder Douglas de Jager. Terms of the deal were not disclosed. In a post on the DoubleClick Advertiser blog, Mohan wrote: "Today we’re... Continue reading »
by John Ebbert // February 21st, 2014 //
»
Google AdSense Moves Toward Transparency, Cracks Opens Black Box, Shows Sweet Margins

Oh THAT'S where some of the agency margins are! Google has made another step toward a more transparent future as the company looks to beat competitive, privacy-related and anti-trust threats. Will it be enough? Today, on the Google AdSense blog, Big G's VP of Product Management revealed its overall revenue share with publishers for Google... Continue reading »
by AdExchanger // May 24th, 2010 //
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Google Search Retargeting Through AdSense; Display Ad Drumbeat Quickens With Data; BlueKai's Pulse Looks At Travel Intenders

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Google Search Retargeting From his Bronte Media blog, Niki Scevak unearths Google search retargeting efforts as Google's Inside AdSense blog quietly announced last week that a "few hours" of search queries will be used to help target AdSense display ads: "The technical way that... Continue reading »
by AdExchanger // February 15th, 2010 //
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DoubleClick Ad Exchange and AdWords View-Throughs; More Display Ads And Search; M&A To Heat Up

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. DoubleClick Ad Exchange and AdWords View-Throughs Good news for the DoubleClick Ad Exchange - If you're advertising on AdWords through the Google Content Network, a new attribution feature has been enabled showing view-through conversions. This will undoubtedly encourage more display buyers to buy through... Continue reading »
by AdExchanger // October 2nd, 2009 //
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Opening Up Google's Content Network; Yahoo! Marketing Unleashed; Bad Math; Malware On New York Times Site

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Not Everyone Wants AdSense Open Josh Dreller, VP of Media Technology for Fuor Digital, writes on the Search Engine Land blog that he was surprised that more SEMs who use the Google Content network weren't upset by the recent announcement to open Content Network... Continue reading »
by AdExchanger // September 14th, 2009 //
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Razorfish CEO On Publicis and VivaKi; Teracent Enters Video; ClearSaleing Announces Attribution Index; Spitzer and Blodget

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Razorfish CEO On Acquisition CEO Bob Lord of Razorfish tells David Kaplan of PaidContent.org that he expects to fill a clear niche within VivaKi and believes that collaboration between Razorfish, Starcom MediaVest Group and ZenithOptimedia is logical. But, he expects to maintain a wall... Continue reading »
by AdExchanger // August 11th, 2009 //
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AOL Wants To Own Display Advertising; Greitzer on Google Ad Exchange Plans; Right Media Starts Display Extension

AOL has grabbed "Mr. Microphone" and gone on a PR spree regarding display advertising. Today's Wall Street Journal article by Emily Steel, "Chief to Focus AOL on Becoming Display-Ad Leader," tells CEO Tim Armstrong's side of the display ad story as AOL will be trying to lay claim to leadership held by Yahoo! and Google.... Continue reading »
by AdExchanger // July 20th, 2009 //
»
DoubleClick Network Builder Takes on Vertical Ad Network Providers

Google's DoubleClick announced its new vertical network solution - DoubleClick Network Builder - for large publishers who are using Dart For Publishers (DFP) and looking to juice revenues, leverage their brand name and harness the Long Tail. The "Help" section gives us the lowdown on the new GOOG tool: "In addition to providing network users... Continue reading »
by AdExchanger // April 20th, 2009 //
»
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