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»adsense

AdSense First Price
Google Switches AdSense To A First-Price Auction

First-price auctions are coming to Google AdSense. The change will go into effect later this year, Google shared in a blog post on Thursday. Google Ad Manager and AdMob have already switched to a first-price auction. Though not nearly as momentous as when Google flipped the switch for Ad Manager, the AdSense change signals that... Continue reading »
by Sarah Sluis // October 7th, 2021 //
»
After a disappointing debut in June, Google released an updated version of its sellers.json file that now includes 1.2 million publishers.
Google Grows Its Sellers.json File To 1.2 Million Publishers

After a disappointing debut in June, Google released an updated version of its sellers.json file Thursday afternoon. Sellers.json is a mechanism developed by the IAB Tech Lab that buyers can use to verify which exchanges and SSPs are authorized to sell a publisher’s inventory. Google’s expanded file now includes information for 1.2 million publishers, and... Continue reading »
by Allison Schiff // October 16th, 2020 //
»
How The Tech Site XDA Developers Solved The Mystery Of The Shadow Blocklist – And Got Its Ad Revenue Back

When Google’s DSP DV360 stopped buying on the tech site XDA Developers, revenue dropped 30% overnight. The site soon realized it was on a “shadow blocklist,” where buyers don’t reveal why they stop bidding on a site, to prevent nefarious publishers from skirting the rules. It took almost six months of guesswork and methodical changes... Continue reading »
by Sarah Sluis // July 20th, 2020 //
»
Google Releases Incomplete Version Of Its Sellers.json File

Google released a beta version of its sellers.json file last week, just before the Q2 deadline it promised at the beginning of this year. Sellers.json is a transparency tool to help buyers distinguish between direct sellers versus intermediaries and resellers. Yet, only 5% of Google’s sellers.json files are complete, according to data from programmatic consultancy... Continue reading »
by Sarah Sluis // June 17th, 2020 //
»
Google Will Integrate With IAB Tech Lab’s CCPA Compliance Specs By Jan. 1 Deadline

Ad industry, you can get off your tenterhooks: Google is going to adopt the IAB Tech Lab’s technical specs for compliance with the California Consumer Privacy Act (CCPA). The specs, which create a US privacy string not dissimilar to the Transparency and Consent Framework (TCF) developed by IAB Europe in the run up to GDPR,... Continue reading »
by Allison Schiff // December 4th, 2019 //
»
Play Button Sham: How Ads That Mimic Navigation Buttons Hurt Advertisers And Users

Here's a scenario that has played out millions of times in recent months: A user clicks a Taboola or Outbrain link to arrive at a content page of marginal quality, such as the ViralWalrus.com slideshow “These 16 Celebs Served Real Jail Time.” When the reader clicks the right arrow button to see the second page... Continue reading »
by Sarah Sluis // May 4th, 2016 //
»
Google Acqui-hires Spider.io, And Founder Douglas De Jager

Positioning its latest purchase as another effort to clean up the fringes of the display ad ecosystem, Google's Neal Mohan announced today the acquisition of spider.io and its seven employees, led by founder Douglas de Jager. Terms of the deal were not disclosed. In a post on the DoubleClick Advertiser blog, Mohan wrote: "Today we’re... Continue reading »
by John Ebbert // February 21st, 2014 //
»
Google AdSense Moves Toward Transparency, Cracks Opens Black Box, Shows Sweet Margins

Oh THAT'S where some of the agency margins are! Google has made another step toward a more transparent future as the company looks to beat competitive, privacy-related and anti-trust threats. Will it be enough? Today, on the Google AdSense blog, Big G's VP of Product Management revealed its overall revenue share with publishers for Google... Continue reading »
by AdExchanger // May 24th, 2010 //
»
Google Search Retargeting Through AdSense; Display Ad Drumbeat Quickens With Data; BlueKai's Pulse Looks At Travel Intenders

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Google Search Retargeting From his Bronte Media blog, Niki Scevak unearths Google search retargeting efforts as Google's Inside AdSense blog quietly announced last week that a "few hours" of search queries will be used to help target AdSense display ads: "The technical way that... Continue reading »
by AdExchanger // February 15th, 2010 //
»
DoubleClick Ad Exchange and AdWords View-Throughs; More Display Ads And Search; M&A To Heat Up

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. DoubleClick Ad Exchange and AdWords View-Throughs Good news for the DoubleClick Ad Exchange - If you're advertising on AdWords through the Google Content Network, a new attribution feature has been enabled showing view-through conversions. This will undoubtedly encourage more display buyers to buy through... Continue reading »
by AdExchanger // October 2nd, 2009 //
»
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