Comic: A Real Fixer-Upper
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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The Walled Gardens Are Eating Open Programmatic – Here’s How They Do It
Beyond the money they mint with their owned-and-operated inventory, Google, Facebook and Amazon are, each in their own way, bidding into nearly every programmatic auction that takes place across the open internet. Although programmatic is growing year over year, independent ad tech players are increasingly fighting over the remaining crumbs while the walled gardens cut […]
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CNET Founder On CPMs; AdBrite Tries In-Text Display; NYC Ad Week Aftermath - Convincing Marketers On Display
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. CPM Tea Party Shelby Bonnie, the CEO of Whiskey Media – and the co-founder of CNET – , says on TechCrunch that it’s time to kill the CPM as he speaks to his media publishing brethren who can’t seem to get a break as […]
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OMMA Conferences Head West; Agency Arbitrage Voodoo; More AOL News, Layoffs; Digital Out-Of-Home News - D'OOH!
Here’s today’s AdExchanger.com news round-up… Networking and Behaving This Week Hello Left Coast! More conferences this week for digital advertising enthusiasts as OMMA Ad Nets is in Los Angeles on Tuesday and OMMA Behavioral is in San Francisco on Thursday. The Right Media blog pipes up for the West Coast, “Most of the conferences tend […]