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»ad targeting

Eric Schmitt, research director, Gartner
Google’s Topics API Raises More Questions Than Answers

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Schmitt, research director at Gartner. Amidst fundamental shifts in privacy norms and regulations, Google has introduced Topics. In Alphabet-speak, Topics is a Chrome Privacy Sandbox proposal and “interest-based advertising”… Continue reading »
by AdExchanger Guest Columnist // March 10th, 2022 //
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Will Retail Ad Revenue Match The Hype?; Help Us, Shopify Ads, You’re Our Only Hope

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Working Their Retails Off Retail media is in growth-stage limbo. Retailers have flooded the category with no guarantee advertising will pay off.  The latest is the craft store Michaels, which launched a retail media platform on Wednesday in partnership with Criteo. Amazon sets the… Continue reading »
by AdExchanger // February 24th, 2022 //
»
FTC Commissioner Noah Phillips Addresses Surveillance Advertising – And What The FTC Can And Can’t Do About It

You’ve probably heard the term “surveillance advertising” – used with increasing frequency – in reference to companies with an Orwellian agenda to keep tabs on you at all times. See the recently introduced Banning Surveillance Advertising Act. Minus the hyperbole, surveillance advertising is the practice of serving ads to individuals based on their personal information. But… Continue reading »
by Alyssa Boyle // January 28th, 2022 //
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Tom Donoghue, VP, CTV/OTT, GroundTruth
Don’t Wait To Winterize Your Advertising Strategy

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Tom Donoghue, VP of CTV and OTT at GroundTruth. As we all get set to enjoy the traditions of fall, such as watching the leaves turn colors, visiting a pumpkin patch with the kids and… Continue reading »
by AdExchanger Guest Columnist // October 14th, 2021 //
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Seedtag Raises $40 Million; ANA Pushes Back Against ‘Sweeping’ Privacy Regulations

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Contextual Seed The contextual ad tech startup Seedtag raised $40 million, Business Insider reports. The Spanish company plans to add 30 employees and expand its US footprint. Before this round, Seedtag had raised $6 million to date. But contextual targeting is a buzzy category,… Continue reading »
by AdExchanger // September 15th, 2021 //
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Marketers Grapple With Podcast Ad Challenges; Windows Crash Raises Eyebrows

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Podcast Talk Podcasting has heated up, with big M&A deals in recent years, including Amazon’s acquisition of Wondery for $300 million and Spotify’s $235 million deal for Megaphone. Podcast advertising is forecasted to exceed $2 billion by 2023, according to emarketer, which revised up… Continue reading »
by AdExchanger // September 13th, 2021 //
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Facebook Warns Of Q3 Slowdown Due To Apple Tracking Restrictions

Facebook’s Q2 advertising revenue soared 56% to $28.5 billion year-over-year, though the company warned investors it expects a revenue slowdown beginning in Q3 – the same time it will feel the full impact of Apple’s recent AppTrackingTransparency changes. The total number of ad impressions served across Facebook increased 6%, while the average price per ad… Continue reading »
by Tony Rifilato // July 29th, 2021 //
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Apple’s Revenue Soars In Q2; LinkedIn Reaches A Milestone

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cook Your Goose Apple shattered Q2 revenue records for practically all of its products when it reported earnings yesterday. And its services revenue, Apple’s fees from in-app sales and subscriptions, broke an all-time quarterly record – which is ridiculous, because the lazy summer months… Continue reading »
by AdExchanger // July 29th, 2021 //
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Sensical Takes An Algorithm-Free Approach To Kids’ Streaming

“The Sell Sider” is a column written by the sell side of the digital media community. Common Sense Networks, the for-profit arm of news media watchdog group Common Sense Media, launched its free ad-supported streaming service Sensical for children less than a month ago, touting higher standards around child safety and learning compared to algorithm-driven platforms,… Continue reading »
by Tony Rifilato // July 23rd, 2021 //
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Mobile Apps Safe From Apple’s ATT; Health Departments Spending Big On Vaccine Ads

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ATT Impact Deferred Anyone looking for evidence of harm to mobile app giants by Apple’s AppTrackingTransparency move last quarter may well come up empty. Digital advertising is outgrowing other media channels and will likely continue doing so. “The permeable advantage of digital ads should… Continue reading »
by AdExchanger // July 23rd, 2021 //
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