Happy holidays! Bundle up, get cozy and please enjoy this classic winter-themed comic, which first ran in February 2014.
Comic: Winter Storm Adzilla
By 
Nate Neal
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PODCAST: The Big Story
Google Had Its Day In Court. Now, It’s Amazon’s Turn
Google won’t have to break up its ads business after being declared an online monopolist. Meanwhile, Amazon faces a lawsuit from the FTC alleging that it charged advertisers more than necessary for ecommerce ads.
The FTC’s Amazon Lawsuit Is Ad Tech’s History Of Opacity Repeating Itself
Buy-side experts said it’s another example of a Big Tech platform taking advantage of the lack of transparency built into programmatic ad auctions. And they’re not optimistic change is coming.
How The Fin Tech Clearco Finances Ecommerce Startups (Without Losing Its Shirt)
This week, the Commerce Media Newsletter catches up with a startup from outside the world of data-driven advertising, but with an interesting position when it comes to ecommerce advertising. That’s Clearco, a Canadian fin tech company founded in 2015.
How Halo Collar Uses Data And Incrementality To Raise Both Awareness And Sales
Halo Collar, a dog collar brand with direct-to-consumer origins, is preparing for its retail expansion by honing its first-party data strategy and incrementality measurement.
CartographAI Launched To Help Advertisers Pick The Right Tech Vendors. Now, It’s Helping Vendors Market Themselves, Too
The company is launching an accelerator program to help tech vendors pitch their solutions in a way that makes sense to advertisers.
Neuroscience And AI Are Transforming The Weather Company’s Measurement Stack
TWC is building a monetization model that treats weather as both a contextual and an emotional signal, and it’s using AI sales agents to bring it to market.
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Data-Driven ThinkingGoogle’s Bidding Change Proves Agentic Advertising Has An Agency Problem
