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Merkle|RKG Benchmark Report: Google And Facebook Display In Review

Merkle|RKG’s Digital Marketing Report, released this week, notes strong disparities between the display ad effectiveness and cost of rivals Google and Facebook. In short, Facebook drives conversion rates, but Google is among the cheapest on a CPC basis. Though Google click growth dipped to 0.2% YoY, the Google Display Network (GDN) pulled 11% of all... Continue reading »
by Liz Rowley // April 23rd, 2015 //
»
Liftopia Gets Skiers To Bounce Off Moguls, Not Its Website

Some people dread winter. Others revel in it, and it’s to these powderhounds that Liftopia caters. Using Liftopia, skiers (and snowboarders) can reserve significantly discounted lift tickets for specific resorts on specific dates. The company wears many hats. Its prime function is as an ecommerce site, yet because it offers lift tickets to ski resorts... Continue reading »
by Ryan Joe // December 11th, 2013 //
»

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