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»Cognitiv

Programmatic Is Maturing, And Here’s What That Means For CTV, Social And AI

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Jeremy Fain, CEO and co-founder of Cognitiv. For the past two years, the pandemic has significantly impacted almost every part of our daily lives. In the advertising industry, we’ve seen events, including Cannes and CES,… Continue reading »
by AdExchanger Guest Columnist // February 22nd, 2022 //
»
Podcast: Cognitiv CEO Jeremy Fain’s Deep Thoughts On AI

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Before Jeremy Fain co-founded Cognitiv in 2015, he worked a long stint at Rubicon Project, where he noticed something off about the bidding algorithms used by different demand-side platforms. “We saw the standard bidding algorithms all over the place,” he says. “That didn’t jibe with… Continue reading »
by Ryan Joe // March 29th, 2018 //
»
Data Possession – Not Just Ownership – Is Key To Improving Advertisers’ Results

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeremy Fain, co-founder and CEO at Cognitiv. In a time where big holding companies are expecting all buying to go programmatic – Dentsu is the latest – it is more… Continue reading »
by AdExchanger // September 15th, 2016 //
»
 

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