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»Election

The Big Story: The Election Is Over! (Someone Tell Trump)

Joe Biden won the presidential election, but it’s fair to say that voting in America has forever changed, from the massive uptick of mail-in ballots, to grassroots fundraising without the handshakes and the deluge of disinformation assailing the populace. The AdExchanger team welcomes guest Mike Schneider, a partner at Bully Pulpit Interactive, who helped with… Continue reading »
by Ryan Joe // November 19th, 2020 //
»
The Big Story: Decision 2020 – CPRA, And Also That Other Thing

Oh God, will this election never end? This week on The Big Story, we get into That, and how the results whatever they might be at the time of writing, might potentially impact paid media. Will a Biden win make politics boring again, causing news publications to lose audience? Of course, a peaceful transfer of… Continue reading »
by Ryan Joe // November 5th, 2020 //
»
Social Platforms Battle Misinformation … But YouTube’s Attempts Help Boost It

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lies And The Lying Liars Facebook and Twitter had their work cut out last night reining in President Trump’s wild claims – namely the false assertion that the election is being stolen from him. Trump posted this lie on both Twitter and Facebook. Twitter… Continue reading »
by AdExchanger // November 5th, 2020 //
»
No More YouTube Masthead Takeovers; How Brands Promoted Voting

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Reservations Donald Trump’s reelection campaign spent big money to book prime real estate on YouTube by grabbing the masthead in the days leading up to Nov. 3. But now that sort of real estate domination will no longer be an option. Google said… Continue reading »
by AdExchanger // November 4th, 2020 //
»
Facebook Selectively Applies Misinfo Rules; Big Tech Beefs Up Security Before The Election

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trump Gets A Pass The Trump administration is reportedly getting the friends and family deal over at Facebook when it comes to the platform’s misinformation rules – which don’t seem to apply to prominent Trump associates and conservative groups, according to The Washington Post. The… Continue reading »
by AdExchanger // November 3rd, 2020 //
»
Rocket Fuel’s Political Gambit: A Cautionary Tale for Ad Tech

Ad tech companies flocked to Washington, DC, during the recent election cycle in pursuit of political ad budgets, but many were disappointed. Rocket Fuel was the most aggressive newcomer, adding approximately 15 people to its DC office for political business development beginning last summer. But the company dismissed most of those hires in the week… Continue reading »
by James Hercher // November 22nd, 2016 //
»
This Year’s Hotness: Finding And Monetizing Pissed Off Voters

Every year, voter-targeting firms sell audience segments based on trending issues. “We look into our crystal ball and think about what’s going to be big come November,” said Andrew Drechsler, CRO at the liberal data firm HaystaqDNA. And this year, everybody’s crystal ball is showing the same thing: voters who are willing to split or… Continue reading »
by James Hercher // September 13th, 2016 //
»
How Pandora Punches Above Its Weight For Political Ad Dollars

Political ad dollars, even more so than brand budgets, have conglomerated around a handful of major players. Of the more than $1 billion analysts predict candidates and super PACs will spend online this election, “half will go to Facebook and Google, Pandora – those are the big ones – and Twitter,” said Jordan Lieberman, politics… Continue reading »
by James Hercher // July 19th, 2016 //
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With Money Or Without, Republicans Are Struggling To Find Their Voters (And Inventory)

As the primary period comes to a close, Republican uncertainty – not just for presidential candidates, but in races up and down the ballot – remains a prevailing force in political advertising. “What’s still not clear, and it has actually become a little more confusing, is the question of how much Trump will spend,” said… Continue reading »
by James Hercher // June 28th, 2016 //
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Three Things To Look Out For This Political Season

It’s been an odd presidential campaign, and this oddness has extended to the realm of political advertising. Here are three things to look out for as the primary season gives way to the general election. Is there enough TV inventory? There’s just too much money to push down the throat of linear TV, and it’s… Continue reading »
by James Hercher // April 26th, 2016 //
»
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