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»consumer data

Leveraging Data To Address Consumers’ Most Pressing Needs

This article is sponsored by Experian. Identifying the right prospects has always been an important first step for any successful marketing campaign, but in the current COVID-19 landscape – and the new normal that will soon follow – it’s crucial to connect with the right audience. The pandemic has created a fluid situation for people,... Continue reading »
by AdExchanger Content Studio // July 8th, 2020 //
»
FTC Seeks Ad Tech Pros To Bone Up On The ‘Opaque’ Business Of Digital Advertising

The Federal Trade Commission is recruiting ad tech experts. Specifically, the FTC is looking for two people to gather and analyze information on digital advertising markets to inform how the agency and other policymakers think about policy development and enforcement as they consider potential consumer threats. Usually, the agency relies on a stable of economists... Continue reading »
by Allison Schiff // May 8th, 2020 //
»
California AG Publishes Updated CCPA Regs With Far More Clarity Than The First Draft

The California attorney general’s office has released the second draft of its implementation regulations for the California Consumer Privacy Act. The updated regs, published late Friday, take into consideration feedback received during a 45-day comment period that ended in December. The AG is accepting comments on the amended proposed regulations until Feb. 25 (extended from... Continue reading »
by Allison Schiff // February 10th, 2020 //
»
State Legislatures Are Back In Session, So Expect New Privacy Bills. Next Up: Washington State

All eyes are on the California Consumer Privacy Act (CCPA), which went into effect on Jan. 1. But get ready for new privacy bills across the country as state legislatures come back into session throughout January and early February. On Monday, the first day of Washington state’s 2020 legislative session, state House Rep. Norma Smith,... Continue reading »
by Allison Schiff // January 14th, 2020 //
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UK Data Watchdog Has ‘Significant Concerns’ About Real-Time Bidding And The Transparency And Consent Framework

The future of RTB is “in the balance,” the United Kingdom’s data protection authority said Friday. In a blog post, the United Kingdom’s Information Commissioner’s Office (ICO) reiterated its stance that certain aspects of real-time bidding could be illegal under the General Data Protection Regulation (GDPR) – and that the Transparency and Consent Framework (TCF)... Continue reading »
by Allison Schiff // December 20th, 2019 //
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Comments On The AG’s Draft Regs For CCPA Show Businesses Are Unprepared

Regular Californians and business owners are uneasy about the California Consumer Privacy Act (CCPA), based on the feedback submitted to the California attorney general’s office on the AG’s implementation regs. The deadline to turn in comments to the AG’s office was Friday, Dec.6, which followed a 45-day public comment period. Although lawyers and trade associations... Continue reading »
by Allison Schiff // December 11th, 2019 //
»
Notes From The Senate: The Edges Of A Federal Privacy Law Are Starting To Take Shape

A federal privacy law is still a blip on the horizon. But listening to members of the Senate Commerce Committee dig into the details on legislative proposals to protect consumer data privacy at a hearing on the topic held Wednesday morning, you wouldn’t be laughed out of a room if you said that a bipartisan... Continue reading »
by Allison Schiff // December 4th, 2019 //
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Senate Dems Have A New Privacy Bill That Could Be The Blueprint For A Federal Law

Democratic lawmakers took another step on the long march toward federal privacy legislation on Tuesday with a new Senate bill that aims to serve as a framework for a national law. The Consumer Online Privacy Rights Act (COPRA) would limit how consumer data is collected, establish a set of consumer data rights and beef up... Continue reading »
by Allison Schiff // November 26th, 2019 //
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California Gov. Newsom Signs 7 CCPA-Related Bills Into Law

The California Consumer Privacy Act (CCPA) is almost baked. On Friday, two days before the Oct. 13 deadline for his blessing, California Gov. Gavin Newsom signed seven bills into law that augment and bolster the CCPA. The bills, which were sitting on his desk since the state legislature closed its 2019 session on Sept. 13,... Continue reading »
by Allison Schiff // October 14th, 2019 //
»
Facebook’s Third-Party Data Clearing Tool Is Finally Going Live (But Not In The United States Yet)

After more than a year of tinkering, Facebook is rolling out a long-promised tool that lets users see the data about them that third-party apps and websites pass to Facebook, and then decouple that data from their Facebook account. Starting Tuesday, users in Ireland, South Korea and Spain will be able to access the feature,... Continue reading »
by Allison Schiff // August 20th, 2019 //
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