• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»consumer data

5 Things The FTC Needs To Keep In Mind As It Modernizes

What’s a good, succinct way to describe the current US system of data security and privacy regulation? “It’s a mess,” said Daniel Solove, a professor of law at George Washington University. That’s why the Federal Trade Commission (FTC) is hosting a series of hearings from mid-September through November to help it rethink its approach to... Continue reading »
by Allison Schiff // September 14th, 2018 //
»
Facebook’s Fischer On Adjusting To Life In A Post-Cambridge Analytica World

Most consumers are only just learning about the inner workings of the ad-supported internet – and they don’t like what they see. David Fischer, Facebook’s VP of business and marketing partnerships, understands their frustration. “A lot of the discomfort people have is when they feel like they don’t actually know what’s going on with the ad... Continue reading »
by Allison Schiff // April 18th, 2018 //
»
Here’s How Facebook Is Getting Ready For GDPR

With Europe’s General Data Protection Regulation taking effect May 25, Facebook must alter some of its business practices regardless of any fallout due to the Cambridge Analytica debacle. The Cambridge Analytica revelations merely behoove Facebook to move faster and fix things in light of macro privacy changes hitting the EU. The most recent example is... Continue reading »
by Allison Schiff // April 3rd, 2018 //
»
GDPR Will Be A Day Of Reckoning – But It’s Far From The End Of Days

Forrester principal analyst Fatemeh Khatibloo will speak at AdExchanger's upcoming Industry Preview conference on Jan. 17-18, 2018 at the Grand Hyatt New York. If marketers and publishers don’t know how many third-party tags lurk on their sites, Europe’s General Data Protection Regulation (GDPR), which takes effect in May, will change that. “A client will tell... Continue reading »
by Allison Schiff // January 4th, 2018 //
»
A Publisher’s Guide To GDPR

With Europe’s General Data Protection Regulation (GDPR) set to take effect in a few short months, smart publishers are leaving nothing to chance. Everyone in the supply chain could be held accountable if they aren’t compliant by May 25, and stakeholders at every level are in a frenzy to renegotiate contracts that protect themselves in... Continue reading »
by Allison Schiff // January 3rd, 2018 //
»
Expect A Contraction Of The Supply Chain In The Leadup To GDPR

The digital media supply chain is about to get a whole lot smaller thanks to Europe’s General Data Protection Regulation (GDPR). The privacy legislation, which takes effect in May, dictates that data controllers could be held responsible for data privacy missteps made by their third-party partners. Marketers and publishers are therefore highly incentivized to run... Continue reading »
by Allison Schiff // November 28th, 2017 //
»
A Marketer’s Guide To GDPR

The EU’s General Data Protection Regulation (GDPR) is a looming reality set to take effect on May 25, 2018 – and the digital advertising industry is just starting to get woke. But misconceptions about the regulation are pervasive. And despite the substantial amount of work that companies need to do in order to prepare for and... Continue reading »
by Allison Schiff // October 31st, 2017 //
»
Facebook Shares More Audience Data Via Carefully Controlled 'Clean Rooms'

Ask Facebook for access to its data and the official answer is going to be, “Nope.” But under certain circumstances, a limited number of advertisers and agencies are tapping into impression-level Facebook campaign delivery data, AdExchanger has learned. The data-sharing arrangements are euphemistically referred to as “clean rooms.” These clean rooms are safe spaces where... Continue reading »
by Allison Schiff // July 18th, 2017 //
»
Republican-Led FCC Looks To Block ISP Privacy Rules

The other shoe has dropped: Newly minted Federal Communications Commission (FCC) Chairman Ajit Pai on Friday moved to block the implementation of the ISP privacy rules passed under former Commissioner Tom Wheeler. Pai was acting on a request by trade groups to stay the rule rollout, which was scheduled to take effect March 2. “All... Continue reading »
by Allison Schiff // February 24th, 2017 //
»
Full Disclosure: The FTC Has Its Eye On Cross-Device Tracking

When it comes to cross-device tracking, privacy policies are not up to snuff – and the Federal Trade Commission is digging in. In a paper penned by the FTC Office of Technology Research and Investigation (OTech for short), it was revealed that the majority of Alexa’s 100 most popular websites have policies that reserve the right... Continue reading »
by Allison Schiff // January 6th, 2017 //
»
See more articles

Get AdExchanger Newsletters

Sign Up
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Google Will Limit Cross-Site Tracking In Chrome By Default Starting In February
  • To Juice Creative Performance, Cadreon Extends Native Social Ads To Premium Pubs
  • Hulu Launches Binge Ad Experience As Users Sour On Interruptive Ads
  • As A New Decade Approaches, It’s Time To Double Down On Data Strategy
  • Apple Tightens ITP Screws; More CMOs On The Go
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved