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»consumer data

RTB RIP? The Writing Could Be On The Wall For Real-Time Bidding In Europe

Real-time bidding (RTB) is a flashpoint in the debate over the future of programmatic advertising. But whether the practice of using personal data in a real-time ad auction is lurching toward its deathbed in Europe, thanks to the General Data Protection Regulation (GDPR), or whether companies will just need to update how they collect consent... Continue reading »
by Allison Schiff // August 6th, 2019 //
»
How Much Is Your Data Worth To Facebook, Google And Amazon? Senators Intro A Bill To Find Out

A bipartisan bill proposed Monday by Sens. Mark Warner, D-VA, and Josh Hawley, R-MO, aims to make big tech companies – Facebook, Google, Amazon, et al. – tell users how much their data is worth. The Designing Accounting Safeguards to Help Broaden Oversight and Regulations on Data (DASHBOARD) Act – another commendable acronym – would require... Continue reading »
by Allison Schiff // June 24th, 2019 //
»
The Real Reason McDonald’s Is Acquiring Dynamic Yield

McDonald’s is buying an Israeli startup called Dynamic Yield that provides personalization software to brands and publishers – but this acquisition is about a lot more than tailoring menus based on the weather or serving up customized content. The deal, announced late Monday, is the first major acquisition McDonald’s has made in around 20 years, and... Continue reading »
by Allison Schiff // March 26th, 2019 //
»
Here’s What The ANA Wants To See In A Federal Privacy Law

The unlikeliest folks are pushing to pass broad privacy regulations these days. On Wednesday, the Association of National Advertisers, the largest ad trade org out there, urged the Federal Trade Commission to advocate for a national privacy law that preempts the regional laws cropping up all over the country. The FTC is collecting comments in... Continue reading »
by Allison Schiff // December 20th, 2018 //
»
Facebook Aims To ‘Put The Face Behind Facebook’ With Privacy Event For Consumers

Facebook is setting up a kiosk in midtown Manhattan to dole out free hot cocoa and privacy advice. (Yes, privacy advice.) At a one-day public pop-up event Thursday in Bryant Park, Facebook reps will answer questions about how people can use their privacy settings and manage their advertising experience on the platform. The event, a... Continue reading »
by Allison Schiff // December 13th, 2018 //
»
5 Things The FTC Needs To Keep In Mind As It Modernizes

What’s a good, succinct way to describe the current US system of data security and privacy regulation? “It’s a mess,” said Daniel Solove, a professor of law at George Washington University. That’s why the Federal Trade Commission (FTC) is hosting a series of hearings from mid-September through November to help it rethink its approach to... Continue reading »
by Allison Schiff // September 14th, 2018 //
»
Facebook’s Fischer On Adjusting To Life In A Post-Cambridge Analytica World

Most consumers are only just learning about the inner workings of the ad-supported internet – and they don’t like what they see. David Fischer, Facebook’s VP of business and marketing partnerships, understands their frustration. “A lot of the discomfort people have is when they feel like they don’t actually know what’s going on with the ad... Continue reading »
by Allison Schiff // April 18th, 2018 //
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Here’s How Facebook Is Getting Ready For GDPR

With Europe’s General Data Protection Regulation taking effect May 25, Facebook must alter some of its business practices regardless of any fallout due to the Cambridge Analytica debacle. The Cambridge Analytica revelations merely behoove Facebook to move faster and fix things in light of macro privacy changes hitting the EU. The most recent example is... Continue reading »
by Allison Schiff // April 3rd, 2018 //
»
GDPR Will Be A Day Of Reckoning – But It’s Far From The End Of Days

Forrester principal analyst Fatemeh Khatibloo will speak at AdExchanger's upcoming Industry Preview conference on Jan. 17-18, 2018 at the Grand Hyatt New York. If marketers and publishers don’t know how many third-party tags lurk on their sites, Europe’s General Data Protection Regulation (GDPR), which takes effect in May, will change that. “A client will tell... Continue reading »
by Allison Schiff // January 4th, 2018 //
»
A Publisher’s Guide To GDPR

With Europe’s General Data Protection Regulation (GDPR) set to take effect in a few short months, smart publishers are leaving nothing to chance. Everyone in the supply chain could be held accountable if they aren’t compliant by May 25, and stakeholders at every level are in a frenzy to renegotiate contracts that protect themselves in... Continue reading »
by Allison Schiff // January 3rd, 2018 //
»
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