The fellows will work directly with the Division of Litigation Technology and Analysis within the FTC’s Bureau of Consumer Protection, and with the FTC’s Office of Technology, Research and Investigation.
Developing in-house digital advertising expertise is one of the FTC’s top consumer protection priorities this year – which shows the nation’s top privacy regulator is taking serious interest in the ad industry’s inner workings.
“We have brought some important enforcement actions in the past year that raise digital advertising issues,” Smith said, pointing to the FTC’s recent settlements with Facebook and YouTube over privacy violations.
But “the technology is fast moving,” he said, “and we believe that having market expertise in house will help us spot and even anticipate new risks to consumers.
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