B2C is the new B2B; The Reddit vs. GEO Challenge
Creator marketing is taking over the B2B space; Reddit develops AI tools to fight spam; and Comcast-owned Sky will acquire ITV’s Media & Entertainment unit.
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Brother, DSPlease; The Short-Lived (We Hope) Fawning AI Listicle
There’s a new type of DSP with a shiny new acronym; AI search optimization is a tricky game; and M&Ms struggle to switch to natural coloring.
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Liftopia Gets Skiers To Bounce Off Moguls, Not Its Website
Some people dread winter. Others revel in it, and it’s to these powderhounds that Liftopia caters. Using Liftopia, skiers (and snowboarders) can reserve significantly discounted lift tickets for specific resorts on specific dates. The company wears many hats. Its prime function is as an ecommerce site, yet because it offers lift tickets to ski resorts […]