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Connect

»COVID-19 pandemic

Anna Bager, president & CEO, OAAA
The Inside Scoop On OOH’s Post-Pandemic Revival With OAAA CEO Anna Bager

The start of the pandemic was a tricky time for the out-of-home advertising industry for obvious reasons. It’s hard to reach people outside when they’re being encouraged to spend as little time outside as possible. And so as digital advertising soared in 2020, out-of-home (OOH) ad revenue plummeted. During the first three quarters of last… Continue reading »
by Allison Schiff // December 14th, 2021 //
»
Meiry Vaknin, VP of partnerships, YouAppi
In-Game Advertising Finally Came Of Age During The Pandemic – But Challenges Persist

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Meiry Vaknin, VP of partnerships at YouAppi. After this exclusive first look for subscribers, the story will be published in full on AdExchanger.com tomorrow. The mobile gaming market is set to grow 4.4% in 2021 to… Continue reading »
by AdExchanger Guest Columnist // December 3rd, 2021 //
»
It’s Time For The Digital Ad Industry’s “Great Reset”

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Peri Shamsai, media and entertainment industry lead, NE at Accenture, based on a sales leadership workshop co-run with the Interactive Advertising Bureau. The digital ad ecosystem is undergoing seismic shifts… Continue reading »
by AdExchanger Guest Columnist // November 23rd, 2021 //
»
David Kenny, CEO, Nielsen
Keeping Count With Nielsen CEO David Kenny

Nielsen’s been through the wringer this year. After underreporting local TV viewing during the pandemic, long-standing frustrations in the television industry hit a boiling point and interest in alternative measurement currencies began to peak. In September, after the Video Advertising Bureau rattled its saber and formally called for Nielsen’s Media Rating Council accreditation to be… Continue reading »
by Allison Schiff // October 26th, 2021 //
»
Macy’s Sues Landlord Over Amazon Billboard; YouTube Bans Anti-Vaxxers

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The OOH F.U. ROI Macy’s is suing its landlord, the Kaufman Organization, to prevent the building owner from placing an Amazon billboard above the department chain’s flagship Herald Square location in New York City. Macy’s has had its own brand on the billboard for… Continue reading »
by AdExchanger // September 30th, 2021 //
»
Vizio Clinched $100M In Upfront Deals; Programmatic Used To Convince Vaccine Skeptics

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Vizionary Vizio Ads made big gains during the recent upfronts negotiations, where Roku has been the CTV champion in recent years. Vizio announced in a press release that it locked in more than $100 million for 2022, quadrupling its total from last year (which… Continue reading »
by AdExchanger // August 25th, 2021 //
»
Roku’s Viewership Declines From Pandemic Peak

Roku saw viewership decline in Q2 as pandemic restrictions eased. Streaming hours dropped a billion hours from Q1 to 17.4 billion hours in Q2, and the company’s stock was down 9% on Thursday. While Roku’s streaming hours declined sequentially, they still increased 19% from the previous year, during the early days of lockdown. It added… Continue reading »
by Tony Rifilato // August 5th, 2021 //
»
Alaska Airlines Grew Programmatic And AI To Woo Travelers

The travel industry came to a screeching halt last year as consumers stayed indoors during the height of the COVID-19 pandemic. Travel, however, is bouncing back, and while the delta variant could potentially derail that recovery, it hasn’t stopped airlines from encouraging folks to fly. “We definitely saw through COVID that younger audiences were traveling… Continue reading »
by Tony Rifilato // August 5th, 2021 //
»
Mobile Apps Safe From Apple’s ATT; Health Departments Spending Big On Vaccine Ads

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ATT Impact Deferred Anyone looking for evidence of harm to mobile app giants by Apple’s AppTrackingTransparency move last quarter may well come up empty. Digital advertising is outgrowing other media channels and will likely continue doing so. “The permeable advantage of digital ads should… Continue reading »
by AdExchanger // July 23rd, 2021 //
»
Counting is hard ...
Nielsen Undercounted TV During COVID; TikTok’s Gen Z User Base Is On The Rise

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Who’s Counting? The verdict is in: Nielsen likely undercounted some pandemic audiences … not the greatest look for a company who’s entire schtick is counting things. As Variety reports, the Media Rating Council found a “generally consistent pattern of underreporting of viewing” by Nielsen… Continue reading »
by AdExchanger // May 12th, 2021 //
»
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