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»Jana Jakovljevic

IPONWEB Brings On Jana Jakovljevic To Help Brands And Pubs Take Back Control Of Ad Tech

IPONWEB might have made its name building ad tech for other vendors, but it’s increasingly hoping to directly service agencies, brands and publishers. An expanding 35% of IPONWEB’s business comes directly from media buyers and owners, and in late February, the company brought on Rubicon Project and Spotify vet Jana Jakovljevic to build out its… Continue reading »

by Alison Weissbrot // April 3rd, 2017 //
»
Programmatic Audio Emerges – And Looks For Its Place In The Media Plan

Digital audio inventory is increasingly available for programmatic purchase. But while audio publishers see value in the audience-based buying and granular targeting that programmatic offers, they are wary of dumping their inventory into an open exchange. And advertisers aren’t really sure how programmatic audio fits into their paid media mix. Here’s the landscape: iHeartRadio inventory… Continue reading »

by Alison Weissbrot // April 11th, 2016 //
»
 

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