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»Trump

What Trump’s TikTok Ban Could Mean For Advertisers

The TikTok saga continues. The New York Times reports that Chinese-owned TikTok and WeChat will be removed from all United States app stores (all two of them) starting Sunday, Sept. 20, as per an executive order from the Trump administration issued Friday morning. Read the full executive order from the Commerce Department. The order will... Continue reading »
by Allison Schiff // September 18th, 2020 //
»
Apple Extends An Olive Branch To The Ad Industry; Trump Burned Through His Cash Advantage With Ill-Advised Ad Strategy

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Extending An Apple Branch Gasp! Is privacy-first Apple finally starting to realize it needs the advertising industry? According to Digiday’s Lara O’Reilly, some members of the ad industry “were struck by Apple’s newly conciliatory tone” after the consumer tech giant recently delayed its promise to restrict... Continue reading »
by AdExchanger // September 9th, 2020 //
»
Traditional Media Plummets In UK; Trump Outspending Biden On Google And YouTube

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Down With Tradition Traditional media, walloped by the pandemic’s economic effects, will drag the United Kingdom’s total media spend down 7.5% from last year, according to eMarketer. The analyst firm expects traditional media ad spend to collapse 22.6% in 2020, an estimate stemming from... Continue reading »
by AdExchanger // July 7th, 2020 //
»
Fox Wants To Buy Tubi; A Look At Mike Bloomberg's Digital Agency

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Fox And The Tubi Fox has reportedly expressed interest in buying Tubi as the streaming wars kick into high gear. The deal could be valued at more than $500 million, sources tell The Wall Street Journal. The purchase would put Fox in the... Continue reading »
by AdExchanger // February 24th, 2020 //
»
Comic: The Billionaire Bowl

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem...
by Nate Neal // January 31st, 2020 //
»
US Programmatic To Hit $80B Next Year; New Headaches For TV Ad Buyers

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Programmatic Billions Programmatic advertising in the United States will account for about 84% of digital display in 2019, according to eMarketer. (EMarketer’s definition of digital display includes native ads, social network ads and advertising that shows up on pretty much any internet-connected device). “Over... Continue reading »
by AdExchanger // November 26th, 2019 //
»
OpenAP Standardizes On Dataxu's DMP; Verizon Seeks Yahoo Finance Buyer

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. It’s A ’xu Out There OpenAP, a TV audience measurement and targeting consortium backed by Fox, Viacom and NBCUniversal, selected dataxu as its go-to DMP and data match service. Read the release. Dataxu’s OneView DMP will let OpenAP members build audience segments. In using... Continue reading »
by AdExchanger // July 12th, 2019 //
»
Trump Administration Plans To Have A Go At Online Privacy Regulation

The Trump administration’s Commerce Department is in talks with tech and internet providers, including Facebook, Google, AT&T and Comcast, to craft a proposal addressing online privacy. The Washington Post reported the news Friday. Why now? The administration is succumbing to pressure amid global criticism that a lack of online privacy regulation led to foreign meddling... Continue reading »
by Alison Weissbrot // July 27th, 2018 //
»
What Does It Mean For Advertisers If Net Neutrality Gets Nixed?

As expected, Tom Wheeler will leave his post as FCC chairman on inauguration day and his legacy looks shaky. Likely on the chopping block in a Republican-majority FCC are the commission’s recently ratified ISP privacy rules and a reclassification of broadband providers as common carriers, seen by many as an encroachment on the Federal Trade... Continue reading »
by Allison Schiff // December 16th, 2016 //
»
FCC’s Top Cop: ‘It’s Not An Easy Job’

As the clock ticks down to President-elect Trump’s Jan. 20 inauguration, the future of regulatory agencies like the Federal Communications Commission is uncertain. But one thing is clear: Enforcement will continue. “The overwhelming majority of the work we do is bipartisan,” Travis LeBlanc, the FCC’s enforcement bureau chief, said last week at an International Association... Continue reading »
by Allison Schiff // December 13th, 2016 //
»
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