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»mark zuckerberg

A storm is coming.
Meta’s Revenue Dropped For The First Time Ever In Q2, As It Faces TikTok, Signal Loss And Weak Ad Demand

If revenue falls in the metaverse, does it make a sound? For the first time in Meta’s history, it reported a year-over-year decline in total revenue, down 1% in the second quarter, to $28.8 billion – missing analyst estimates of $28.94 billion. Ad revenue was down YoY from $28.58 billion to $28.152 billion. The total… Continue reading »

by Allison Schiff // July 28th, 2022 //
»
To Understand Where TV Is Going, Track The NFL; Ad Buyers Grapple With Real Data Emissions

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Game-Changer The NFL has a history of media and marketing innovation. If we’re keeping score, it was the first sports league to reach every TV in America, the first to invest in studio-style production and the first to mic players on the field.… Continue reading »

by AdExchanger // July 20th, 2022 //
»
In touting Meta’s metaverse investment, Mark Zuckerberg told investors about a virtual restaurant that Wendy’s launched in Horizon Worlds earlier this year as part of a March Madness campaign.
Q1: Facebook Is Banking On Reels – And Reeling From Signal Loss

Signal loss – and dealing with it – was a big theme during Meta’s first quarter earnings call on Wednesday. Mark Zuckerberg referred to signal loss due to Apple’s privacy changes as a “meaningful headwind.” Even so, Meta’s stock surged in after-hours trading – up nearly 18% from market close – on better-than-expected daily user growth and… Continue reading »

by Allison Schiff // April 27th, 2022 //
»
The Takeaways On Crazy Take Rates; Facebook’s About-Face On Platform Fees?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Take Rate Takeaways The fees collected by intermediaries in the ad supply chain vary widely, according to new research from consulting firm Adalytics. On one extreme, they could leave publishers collecting as little as 2% of a buyer’s bid price, Morning Brew reports. … Continue reading »

by AdExchanger // April 14th, 2022 //
»
Allison Schiff, managing editor, AdExchanger
Why Atrociously Bad News Barely Even Touches Facebook’s Bottom Line

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Allison Schiff, managing editor at AdExchanger. It’s part of a series of perspectives from AdExchanger’s editorial team. A vortex of bad news is swirling around Facebook. First, there was last month’s… Continue reading »

by Allison Schiff // October 28th, 2021 //
»
Comic: 2021 Bingo Card

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

by Nate Neal // September 24th, 2021 //
»
AdExchanger’s Comic Caption Contest Winner: Adam Berkowitz

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The votes are in for AdExchanger’s first-ever comic caption contest and we’ve got a winner. Congratulations to Adam Berkowitz for bringing the funny! And thanks to everyone for submitting and voting. Bon appetit! Although Tim Cook and Zuck don’t look like they’ve got much of… Continue reading »

by AdExchanger // June 18th, 2021 //
»
AdExchanger’s Comic Caption Contest!

🏆 We’re hosting a comic caption contest and the winner gets a sweet prize. 🏆 Submit your caption idea as a comment on this post by 5 pm ET on Wed., June 16 for the chance to snag a free ticket to Programmatic IO – in IRL – taking place in NYC on Oct. 25… Continue reading »

by AdExchanger // June 10th, 2021 //
»
Carolyn Everson Deactivates From Facebook; WarnerMedia Trials National Addressable TV

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Facebook Turns A Page Carolyn Everson, Facebook’s president of global marketing solutions, quit the company on Wednesday (The Verge’s Alex Heath had the scoop on Twitter). Facebook execs come and go, but Everson’s sudden departure is a notable change, since she’s been the most… Continue reading »

by AdExchanger // June 10th, 2021 //
»
Apple Takes On Facebook; Snowflake Issues Challenge To Walled Gardens

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Direct Competitors? Apple unveiled new social features at its Worldwide Developers Conference on Monday as part of its forthcoming iOS 15 update for iPhones that could potentially position it as a more direct competitor with longtime rival Facebook. It’s the kind of stuff that… Continue reading »

by AdExchanger // June 9th, 2021 //
»
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