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»prebid.js

Publishers Tap AppNexus’ Prebid Video To Pump Up Programmatic Yield

Although video header bidding is still nascent, early adopters are starting to see results. Social-heavy publisher Diply has been using AppNexus’ video header bidding solution Prebid Video since the end of last year to allow programmatic auctions to compete alongside its ad server –  Google’s DoubleClick for Publishers (DFP). Customizing its header bidding wrapper helps... Continue reading »
by Kelly Liyakasa // January 24th, 2018 //
»

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