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»sizmek

The 10 Game-Changing Ad Tech Exits Of The Decade

The advertising industry today is largely the product of tremendous M&A activity. AdExchanger looked at the acquisitions that made the biggest impact in the past decade. Impact can mean many things. Some of these startups flourished under their new owners, showing worth far more than their deal price. Others, purchased during their downfall, reflect the... Continue reading »
by Sarah Sluis // December 30th, 2019 //
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The Top 10 AdExchanger Stories Of 2019

Whenever Google moves, people pay attention. Half of the 10 most-trafficked AdExchanger stories in 2019  feature Google, showing how any change Google makes ripples across the industry. Readers were also intrigued by stories of great success and … the opposite. On the former end of the spectrum was an examination of The Trade Desk’s massive... Continue reading »
by Sarah Sluis // December 23rd, 2019 //
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PE Backers And Sizmek Vets Take Over Peer39, Sizmek’s Contextual Data Biz

The Sizmek bankruptcy auction officially closed on Thursday with the announcement that Peer39, the company’s contextual targeting unit, was sold to the private equity firm O3 Industries for $18 million. The Trade Desk and Zefr, a contextual targeting company primarily for YouTube, also submitted bids for the final Peer39 auction last week, according to sources... Continue reading »
by James Hercher // August 2nd, 2019 //
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PE Firm Buys Peer39 For $18M; Details Start To Emerge On FTC Antitrust Probe

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Without Peer Sizmek offloaded its contextual advertising company Peer39 to private equity firm O3 Industries for $18 million, Business Insider’s Lauren Johnson reports. O3 reportedly beat out other bidders including The Trade Desk and Zefr. So what’s the future of Peer39? Mario Diez, whose... Continue reading »
by AdExchanger // August 2nd, 2019 //
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Weborama Makes Late Bid For The Sizmek Ad Server And DCO

One week after Amazon reached a “definitive agreement” to buy the Sizmek ad server and DCO tech, the French ad tech company Weborama is trying Friday to re-open the process with a press release and what it claims is a larger offer. FTI Consulting, the financial advisory overseeing Sizmek’s bankruptcy review, emphasized its agreement with... Continue reading »
by James Hercher // June 7th, 2019 //
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How Sizmek DCO Fits Into Amazon’s Ad Platform Play

When Amazon acquired Sizmek’s ad server and dynamic content optimization (DCO) businesses last week, most of the attention fell on the server. And rightly so, since the server is the meat and potatoes of the deal. But don’t sleep on the DCO solution as a potentially valuable asset for the Amazon Advertising Platform (AAP). After... Continue reading »
by James Hercher // June 5th, 2019 //
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Is Amazon’s Sizmek Acquisition Really A Threat To Google?

Amazon’s acquisition of Sizmek’s ad server and dynamic creative optimization (DCO) platform Friday puts it in a better position to compete with Google for advertiser budgets. Amazon will likely gain new clients from Sizmek who don’t want to deal with switching ad servers, as well as some advertisers who don’t like the idea of working... Continue reading »
by Alison Weissbrot // June 3rd, 2019 //
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Amazon To Acquire Sizmek Ad Server And DCO Business

Updated at 11:50 EDT Amazon announced on Friday that it will buy Sizmek's ad server business and dynamic content optimization (DCO) solution, following a two-month sales review since Sizmek declared bankruptcy in March. The deal would give Amazon the second-largest ad server footprint, trailing Google, and has important implications for Amazon’s advertising ambitions and the... Continue reading »
by James Hercher // May 31st, 2019 //
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Zeta Global Buys Sizmek DSP And Rocket Fuel DMP Assets For $36 Million

Sizmek will sell its data management platform, which it acquired with Rocket Fuel, and its demand-side platform to the marketing technology cloud Zeta Global on Friday in a deal worth up to $36 million. If the deal is approved, Zeta will pay $5 million in stock and $10 million in cash, with another $20 million... Continue reading »
by James Hercher // April 19th, 2019 //
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Sizmek’s Bankruptcy Is Changing How The Supply Side Manages DSP Debts

One of the most pressing concerns from Sizmek’s bankruptcy comes from SSPs, which must reconsider how they think about risk and credit with their longtime partners. Brands and agencies often pay DSPs on 90-day or even 120-day cycles. But DSPs pay SSPs between 30 to 60 days. There’s a separate contract between an SSP and... Continue reading »
by James Hercher // April 15th, 2019 //
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