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»IAB UK

nielsen round up
Nielsen Can Measure YouTube On The Big Glass; UK Digital Ad Spend Drops 5% In Q2

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. DAR She Blows Nielsen’s Digital Ad Ratings and Total Ad Ratings products can now measure YouTube and YouTube TV inventory when streamed through connected TV platforms. As MediaPost points out, Nielsen’s two ad ratings solutions can already measure YouTube and YouTube TV inventory on PCs, laptops... Continue reading »
by AdExchanger // October 16th, 2020 //
»
IAB UK Creates Head Of Ad Tech Role To Focus On The Industry’s Existential Crises

The world is in a state of flux – but so is the ad tech industry. That’s why IAB UK created a new role in April focused solely on helping ad tech “build a more sustainable future,” said Tina Lakhani, who was elevated to fill the head of ad tech position. Lakhani joined IAB UK in... Continue reading »
by Allison Schiff // May 4th, 2020 //
»
 

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