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»American Association Of Advertising Agencies

4A’s New Prez Marks Repairing ANA Relationship As Top Priority

Marla Kaplowitz, named president and CEO of the American Association of Advertising Agencies (4As) on Friday, has made mending fences with the Association of National Advertisers (ANA) a top priority. Addressing the rift between the two organizations – and, more broadly, between marketers and agencies themselves – over agency transparency has “got to happen this... Continue reading »
by Alison Weissbrot // February 27th, 2017 //
»
Clean Ads IO: Consumers Are Forgotten Amid Industry Concerns

Advertisers don’t have a strong enough grip on the technological ecosystem to make informed buying decisions, agreed leaders of several leading ad organizations at AdExchanger’s Clean Ads IO conference. Panelists from the Association of National Advertisers (ANA), the American Association of Advertising Agencies (4A’s) and the Interactive Advertising Bureau (IAB) got on stage in New... Continue reading »
by Alison Weissbrot // May 26th, 2016 //
»
 

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