Agencies are straining to recruit and retain data-driven talent. Prospects with a strong background in statistical analysis and data mining – the second most popular skill on LinkedIn as of January – aren’t necessarily looking to work at a media agency. And it’s hard for agencies to retain employees due to a business culture that […]
As programmatic commands a greater share of marketing budgets, trading desk knowledge will expand throughout organizations. Accuen expects its trading desk to decentralize when programmatic reaches 70% to 80% of media budgets industrywide, according to Megan Pagliuca, who became the CEO of Accuen after leaving Merkle late last year. That will happen in the next […]
Publicis Groupe’s VivaKi will officially release a tool called Quality Index (QI) at the end of this month, designed to streamline inventory sources, manage multiple KPIs and cross-check viewability. QI has been in Beta since late 2014, and will be part of an internal UI called the VivaKi Operating System (VOS) Platform that VivaKi is building […]
This week at the Cannes Lions festival, Rubicon Project hosted its annual discussion of some of the world’s most powerful digital media buyers. This panel has historically comprised the leaders of the four largest holding company trading desks, but this year was different – with senior buyers from IPG, Publicis, Dentsu and Bank of America. […]
When French holding company Publicis Groupe decentralized the programmatic capabilities of its agency trading desk VivaKi in February, it did so to capitalize on the increasing performance of programmatic, said VivaKi CEO Stephan Beringer. While Beringer didn’t pinpoint the exact drivers for the restructuring, “It was the culmination of insights that led to the need […]
ZenithOptimedia Chief Investment Officer John Nitti will be a speaker at AdExchanger’s CleanAds I/O conference on June 3, an event examining issues and solutions around fraudulent inventory in the online advertising ecosystem. Clients hold their agencies accountable when they run campaigns heavy on fraudulent traffic or misrepresented inventory. While ZenithOptimedia, part of Publicis, understands that […]
Digital ad revenues in the US hit an historic high in the first half of 2014, reaching $23.1 billion, according to the IAB’s Internet Advertising Revenue Report released Monday. Notably, the IAB reported that mobile jumped 76% YoY and overtook banner ads. In another Monday release, the VivaKi AOD Benchmark Report saw CPMs increase across display, social, […]
While AOL and Publicis Groupe have been programmatic cohorts since last July, the media giant and the holding company took their partnership to another level by adding video and linear TV to the mix Monday at Advertising Week. The move will link Publicis’ digital arm VivaKi with AOL Platforms, which will become Publicis’ preferred partner for programmatic video. […]
The first half of 2014 was sobering, to put it mildly, for Publicis Groupe and its CEO, Maurice Levy. In the wake of the holding company’s failed megamerger with Omnicom Group and its weak second-quarter earnings report, Levy needs to show digital strength. Some structural changes announced Tuesday may help it do that. Among the […]
You’ve got to hand it to electronic giant Philips’ global head of media, Sital Banerjee, for taking the bullet as the buzzkill on a panel at DMEXCO. “Many times, I find (my marketers) to be more knowledgeable than some of our external partners,” he said, sharing a neon-lit stage with a handful of agency and […]
