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»display

Performance Marketer ProFlowers Renews Its Vow To Build The Brand

FTD Companies, parent company of online floral delivery brands ProFlowers and Interflora, wants to get back to the basics of brand marketing. “Our company, like many brands, has been obsessed with directly attributable, perfectly measured marketing for the last five years,” said Jeff Severts, CMO of FTD Companies, who previously served as CMO of Ulta… Continue reading »
by Kelly Liyakasa // February 14th, 2018 //
»
Zenith: Mobile Growth Will Cause Desktop Ad Spend To Decline Faster Than Print

Mobile has been reshaping the way advertisers spend on digital, but the pace is picking up significantly, setting the stage for desktop ad spend to contract even faster than legacy channels. As advertisers shift spend to mobile, desktop advertising will shrink faster than newspapers and magazines, according to Zenith’s Advertising Expenditure Forecast, released on Monday.… Continue reading »
by Alison Weissbrot // September 12th, 2016 //
»
IAB: Search And Display Fuel $19.3B In Worldwide Mobile Ad Revenue

Mobile ad revenue is on growth hormones. New estimates from the Interactive Advertising Bureau (IAB), IAB Europe and IHS Technology clocked global mobile advertising at $19.3 billion in 2013 — nearly doubling 2012’s $10.1 billion (the IAB’s previously reported 2012 figure was $8.9 billion, but IAB has since updated it to reflect actuals instead of estimates and different exchange… Continue reading »
by Sam Spector // August 14th, 2014 //
»
Programmatic Growing Fast in Display, Mobile And Video Categories, But For Different Reasons

Eighty-seven percent of brands and agencies plan to spend at least 50% more on programmatic buys of desktop display, mobile and video advertising in the next six months, according to a survey conducted by AOL Platforms of executives at 25 advertisers, 96 agencies and 56 publishers. Display’s growth is driven by access to premium formats and… Continue reading »
by Sarah Sluis // August 13th, 2014 //
»
Marin’s Revenues Display Growth

Marin Software’s net revenues are up at $23.9 million for Q2, a 31% YoY increase. The company served 776 active advertisers this quarter, with 13 coming from newly acquired Perfect Audience. The total was up 192 advertisers from Q2 2013, a 33% YoY increase. CEO David Yovanno, who just completed his first quarter as CEO, touted… Continue reading »
by Sam Spector // August 7th, 2014 //
»
Display Revenue Flat In Yahoo’s Q1 2014 Earnings

Yahoo reported gross revenue of $1.13 billion and $1.07 billion in ex-TAC revenue for Q1 2014. GAAP revenue was down 1% from the same period last year, but ex-traffic acquisition revenue was up 1%. GAAP display revenue was $453 million for Q1 2014, flat compared to the same period last year. Yahoo increased the number… Continue reading »
by Judith Aquino // April 15th, 2014 //
»
Aol’s Barbell Strategy Shows Uneven Lift For Display Dollars

Aol was able to maintain its hard-won profitability and ad sales gains Q1. But just as Aol was finally able to turn US display around with a decent growth of 6%, the usual powerhouse of third-party network revenues showed signs of slowing down. Read the earnings release. The company’s third-party network revenues growth slowed to… Continue reading »
by David Kaplan // May 8th, 2013 //
»
On First Day Of Trading, Marin CEO Says Growth Will Come From Search And Social

Ad management services provider Marin Software became the latest private tech company to go public, and it’s first day of trading on Friday was indisputably positive for executives behind the decision. Now, of course, comes the hard part: getting to profitability and managing expectations along the way. In a conversation with AdExchanger a few hours… Continue reading »
by David Kaplan // March 22nd, 2013 //
»
AOL, Yahoo Homepage Ad Quality Rises — But So Do The Challenges

As AOL and Yahoo struggle to keep pace with display ad gains from Google, Facebook and Amazon, the portals have placed much of their hopes on lucrative brand campaign-friendly homepage ads. Macquarie analyst Ben Schachter has been charting the progress of the portals’ homepage ad quality and quantity, and it looks like Q4 was a… Continue reading »
by David Kaplan // January 4th, 2013 //
»
Direct Sale Fail: Display Share Slips Away As Publishers Wrestle With Programmatic

Last month’s ad spending tally from the Interactive Advertising Bureau was another “record-breaker,” as marketers lavished $17 billion on web ads between January and the end of June 2012. Display revenues in the first half totaled almost $5.6 billion, up 4 percent from $5.3 billion in the first half of 2011. So everything should be… Continue reading »
by David Kaplan // November 14th, 2012 //
»
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