eBay Targeting Developers With Acquisition; Spongecell Adds Cash, Schmidt For Creative; Big Ads With Undertone

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eBay Targeting Developers

eBay is still in acquisition mode as the company bought Magento, an online open-source, commerce technology firm that eBay already had a stake in. Network World’s Alan Shimel notes, “Magento will serve as a key component of eBay’s new open commerce platform, X.commerce. (…) Magento would seem to represent another commercially successful open source project that returned money to its investors.” Read more from Peter . Ebay is plugging in the developer community to build out its platform and to compete with Amazon.

Spongecell Gets Cash Money

Eric Schmidt likes creative ad technology. After investing in Eyeview Digital (AdExchanger.com Q&A) a few weeks ago, Spongecell is the latest to have caught Schmidt’s fancy. On the Spongecell blog, the company publishes its funding press release which includes a quote from another one of its investor’s, Jim Pallotta of Raptor Group, who says, “Spongecell’s growth has been extraordinary, gaining more than 200 major brands in 2010 alone.” The company declined to say exactly how much it raised. Read more. And, read more on TechCrunch.

Blowing Up The Agency Model

AdWeek has a short feature on Starcom MediaVest’s CEO Laura Desmond in advance of her appearance at yesterday’s Conversation Media Summit. “She bulldozed the company’s regional silo structure, reorganizing them into ‘market clusters,’ and led Starcom deeper into digital. In 2010, that category comprised 28 percent of overall business, a 47 percent increase over ‘09. In her crusade against market mix modeling, Desmond is unwavering, even though she may be alone for now.” She thinks scale isn’t everything, too. Read more.

Time.com Ascending

Fishbowl NY reports that web traffic is looking good for the digital version of the venerable “Time” brand as, “Time.com scored its fourth record traffic month this May with 209 million page views and 28 million uniques reported, according to an internal memo from Time Managing Editor Richard Stengel and Time.com Managing Editor Jim Frederick.” Editors say it was not just the death of Osama bin Laden that is responsible for the increase. Read more.

More Big Ads

PaidContent’s David Kaplan covers Undertone’s Pageskin announcement as digital ads look for places to “get big.” Undertone CEO Mike Cassidy tells paidContent, “PageSkin, which surrounds a page’s content by making use of a page’s borders into a large canvas, has been designed primarily with brand advertisers in mind, but it also should continue to attract direct response marketers as well.” Read more. And, read the release.

Multi-Channel And The DMP

Turn’s Bill Demas take a rare turn (nyuk nyuk) at the company typewriter as the demand-side platform/data management platform CEO discusses multi-channel marketing on ClickZ. He begins, “For the past three months, I’ve been looking for a new TV. I read articles about the latest technologies, searched for reviews, watched product videos, visited retailer websites, received product brochures both via email and the good old mailbox, and even used my phone to compare prices while standing in the store.” It gets better. Read more.

New Ecosystem Map!

Dentsu’s IgnitionOne unit has provided its own version of the digital ad tech ecosystem a la Terence Kawaja. See it on Scribd.

Sharing This Research

Publisher tools and ad targeting data provider ShareThis has partnered with Publicis’ Starcom MediaVest Group for a new research study. Among the insights, “Sharing is about scale, not virality. Shared links are, on average, across all sharing channels, clicked on 4.9 times each, so content shared by large groups of people reach a wider audience rather than content passed along from others.” Get it? Read the release. Like to see the study? See it here on Slideshare.

If You Want To Hire Steve

On the eConsultancy blog, Steve Latham, founder and CEO of Encore Media Metrics (an attribution modeling vendor), provides his top tips for hiring an attribution vendor and quotes a Microsoft product manager who says, “Look for solutions that make attribution modelling immediately actionable rather than solutions that simply tell you what happened.” Read more.

Turning Down The CTR

GigaOm’s Ryan Lawler covers new publishers tools released by video recommendation company, Taboola. Taboola CEO Adam Singolda says, “Instead of working on improving our CTRs [click-through rates], we now need to be even better algorithmically as we are offering publishers editorial-friendly tools that allow them to adjust our system in real-time, which could potentially decrease CTR.” Read what he means.

The Top Silicon Alley…

Crain’s New York Business has offered up a list of the top Silicon Alley entrepreneurs … or something like that. Making the list are Yext’s Howard Lerman, AppNexus’ Brian O’Kelley and Aol’s Tim Armstrong. See the other 34 here.

New Website!

It’s the Tremor Media re-brand! “Just call us Tremor Video, thank you very much.” See it. And, read the release.

Online Ads And Privacy

Media Buying System News

Just Married

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