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»video

The MRC Standards For TV Ad Measurement Will Force Technical Upgrades For All

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ronan Higgins, CEO at TVadSync. The MRC recently released final standards for cross-media audience measurement of TV and Video. These standards will require work for all players in the market to get a passing grade, including... Continue reading »
by AdExchanger // October 17th, 2019 //
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Podcast: Tru Optik CEO Andre Swanston

When Andre Swanston, CEO of Tru Optik, gave up his career as a nightclub owner and financial adviser to found an ad tech company, his mother cried. Raised in the Bronx by parents who migrated to the United States from Saint Kitts in the Caribbean, Swanston advised investing clients at Ameriprise and JP Morgan Chase,... Continue reading »
by Zach Rodgers // June 26th, 2019 //
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Telaria’s Mark Zagorski On Earning Impressions And Exclusive Deals In CTV

Telaria has more than tripled its stock price since Mark Zagorski took over as CEO almost two years ago. Telaria’s Q1 revenue increased 42% year-over-year to $13.8 million, according to the company’s quarterly earnings report on Thursday. Recently, the video ad tech company has been riding the tailwinds of connected TV (CTV) and OTT app... Continue reading »
by James Hercher // May 10th, 2019 //
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Viacom To Acquire Pluto TV; Netflix Flexes Promotional Muscle

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Viacom Nabs Pluto Viacom will acquire free, ad-supported streaming service Pluto TV for $340 million. The standalone app, which reaches 12 million monthly users primarily on connected TVs, will give Viacom a new audience to sell and a distribution channel for its content library.... Continue reading »
by AdExchanger // January 23rd, 2019 //
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How Twitter Will Ensure Brand Safety For Video Advertisers In 2019

As Twitter’s video ad business grows, so does the amount of user-generated content on its platform. The challenge for Twitter, and brands that advertise on it, is to keep brands safe from, well, the Internet. In April 2018, 50% of Twitter’s business came from video advertising – and that still holds true today. In Q1... Continue reading »
by Rae Paoletta // January 17th, 2019 //
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2018: The Year AT&T Packed Its War Chest

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Lindsey Harju, co-founder at Blinc Digital Group. 2018 may look similar to years past, with cross-channel acquisitions a seemingly regular occurrence. But for me, 2018 will stand out in the history of advanced TV... Continue reading »
by AdExchanger // December 17th, 2018 //
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The Pain And Promise Of Identity In Addressable TV

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Matt Prohaska, principal and CEO at Prohaska Consulting. When I was 24, I resigned from a great job at BBDO to become the first New York salesperson at upstart media company CNET. When people asked... Continue reading »
by AdExchanger // December 10th, 2018 //
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Advanced TV Tactics: Pieces Of A Holistic Media Strategy

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Michael Bologna, president at one2one Media. As the annual network upfront presentations concluded, agencies and advertisers were strategizing on how to best act on the series of announcements, products, tools and data that promise... Continue reading »
by AdExchanger // June 11th, 2018 //
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Bridging The Transparency Gap Between TV And Digital

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Mike Rosen, executive vice president of advanced advertising and platform sales at NBCUniversal Media. Much has been written about the erosion of transparency and trust in the advertising ecosystem. The result is an existential... Continue reading »
by AdExchanger // May 17th, 2018 //
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Attn:, The Millennial News Brand, Turns Its Attention To TV

When Attn: launched four years ago, it aimed to be a mobile-first news platform for millennials. The publisher relied heavily on platforms such as Facebook, Instagram and Twitter to distribute short-form video on important societal topics in a digestible, entertaining format. Since then, Attn: has diversified its distribution strategy. It’s also exploring new types of... Continue reading »
by Kelly Liyakasa // April 26th, 2018 //
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