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»DirecTV

AT&T Might Unload DirecTV; Walled Gardens Extend Olive Branch to Pubs

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Satellite Down Little over a week after activist investor Elliott Associates criticized AT&T’s operations, including its $67 billion DirecTV acquisition in 2014, the satellite unit might be on the chopping block. AT&T is considering “parting ways” with DirecTV, according to The Wall Street Journal.... Continue reading »
by AdExchanger // September 19th, 2019 //
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Who Sells What? NCC Media And Xandr Aim To Consolidate The Confusing Addressable TV Market

The two minutes of television inventory sold by multichannel video players (MVPDs) – which can be made addressable by targeting through the set-top box – has historically been fragmented across providers, making it complex for a national advertiser to run addressable campaigns at scale. Today, MVPDs are jockeying to sell each other’s addressable TV supply,... Continue reading »
by Alison Weissbrot // April 23rd, 2019 //
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What You Need To Know About The Justice Department’s Challenge Of AT&T-Time Warner

The trial that will resolve the US Justice Department’s challenge to AT&T’s $85 billion proposed acquisition of Time Warner will begin on Wednesday. The case, the first major US media merger to go to trial in decades, will indicate how the government may oversee telco and media consolidation going forward. If successful, the DOJ’s challenge... Continue reading »
by James Hercher // March 16th, 2018 //
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What The DOJ Lawsuit Against AT&T And Time Warner Is All About – And How It Might Affect Future M&A

The US Justice Department’s antitrust lawsuit against AT&T has thrown a wrench into the $108 billion planned merger between the telco and Time Warner. The complaint, filed late Monday, alleged the merger could “hinder [AT&T’s] rivals by forcing them to pay hundreds of millions of dollars more per year for Time Warner’s networks.” The filing... Continue reading »
by Kelly Liyakasa // November 21st, 2017 //
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Conagra Brands Expands Addressable TV Cross-Platform With AT&T

Addressable TV has earned a rep for being expensive and not all that scalable. But for early adopters like Conagra Brands, the channel does have its perks. Advertisers that invest in addressable TV alongside their larger broadcast buys view the format as a vessel for reducing waste by being able to more effectively zero in... Continue reading »
by Kelly Liyakasa // June 29th, 2017 //
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Sling TV Dishes Up Programmatic Supply

Dish’s streaming TV service, Sling TV, which reportedly topped 1 million subscribers last fall, is now focused on monetizing its audience cross-platform. Connecting the pipes for programmatic monetization across Sling TV, Dish and Dish Anywhere didn’t happen overnight, but Adam Lowy, GM of advanced TV, said years of work are paying off. Dish has been “quietly... Continue reading »
by Kelly Liyakasa // March 28th, 2017 //
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AT&T To Acquire Time Warner, Becoming Latest Media Giant With Cross-Device Mojo

By Kelly Liyakasa, Sarah Sluis and Allison Schiff Update: AT&T has reached a deal to acquire Time Warner for $85.4 billion. The move gives the telco some seriously premium media assets, including HBO, Warner Bros., CNN, Turner Broadcasting and DC Comics. Yes, AT&T will own Batman. While the telco got a distribution outlet when it merged with DirecTV... Continue reading »
by AdExchanger // October 21st, 2016 //
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AT&T Sees A Future At The Intersection Of Cross-Screen And Addressable TV

AT&T, which completed a $49 billion merger with DirecTV last July, is relatively behind competitive carrier Verizon in acquiring (or building) an ad stack and monetizing its mobile data set. AT&T has been largely silent on the mobile data front following its shift away from building a mobile ad network in 2013 in order to prioritize... Continue reading »
by Kelly Liyakasa // October 13th, 2016 //
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AT&T Opens A Private Marketplace Powered By Videology To Beat ‘Black Box’ TV Planning

AT&T has officially entered the programmatic TV fray. The carrier on Thursday revealed the launch of a private marketplace called the Video Inventory Platform (“VIP” for short), which Jason Brown, AT&T AdWorks’ VP of national advertising sales, told AdExchanger was a “data-optimized TV and video planning tool.” The product will be generally available in Q3... Continue reading »
by Kelly Liyakasa // March 3rd, 2016 //
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How Digital Video Is Developing In A Political World That Prefers TV

Unlike earned digital media, which is reinventing political campaigns, presidential candidates tend to view digital video as support for their flashy TV advertising. “The hope for digital, in my opinion,” said John Randall, VP of digital at the right-leaning agency CRAFT, “is that by 2020 we don’t even see a difference between TV and online or mobile video ads. But... Continue reading »
by James Hercher // February 2nd, 2016 //
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