Home Ad Exchange News AT&T Might Unload DirecTV; Walled Gardens Extend Olive Branch to Pubs

AT&T Might Unload DirecTV; Walled Gardens Extend Olive Branch to Pubs

SHARE:

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Satellite Down

Little over a week after activist investor Elliott Associates criticized AT&T’s operations, including its $67 billion DirecTV acquisition in 2014, the satellite unit might be on the chopping block. AT&T is considering “parting ways” with DirecTV, according to The Wall Street Journal. Options include spinning off DirecTV into another public company, or combining it with Dish. Certainly nothing is set in stone: AT&T might still keep the unit, as it brings in revenue and houses valuable customer accounts. But if AT&T unloads DirecTV, it would underscore CEO Randall Stephenson’s missteps in trying to diversify AT&T’s lines of business: “It also adds pressure for AT&T to deliver on the promise of the Time Warner deal.” The Journal also reports Stephenson might not be long for AT&T, possibly vacating the position next year. John Stankey, whom Stephenson promoted to COO this month, is a likely heir apparent. More.

Have I Told You Lately 

Google and Facebook have softened their stances vis-a-vis news publishers. A Google news search change favors original reporting, a concession to publishers that do real investigative journalism only to be frustrated when those stories are supplanted at the top of results pages by inane follow-ups or aggregated coverage. Facebook is considering a special news feed within its app, and is negotiating with companies about paying for the rights to publish stories. Some observers think the concessions could be a way to pre-empt arguments that the platforms distort or endanger news companies. “The platforms are finally recognizing the massive role they play in our ecosystem and that pretending that they are neutral distribution channels just doesn’t wash with regulators or with the public either,” said HuffPost Editor-in-Chief Lydia Polgreen. More

No Biggie

Remember back in August when Google temporarily blocked Adobe’s DSP from bidding on its exchange in Europe over malware concerns? According to Adobe CEO Shantanu Narayen, the disruption had no material impact on Adobe’s business. “That was one day in one part of Europe as a result of a customer who used it inappropriately, and we were back up and running,” Narayen said on the company’s Q3 earnings call this week in answer to an investor’s question. The advertising business is a top priority for Adobe, Narayen continued, and an important part of the Experience Cloud business. “It helps with customer acquisition as the onramp to a digital business, so it plays a strategic role,” he said. Despite solid earnings for the quarter – revenue was up 24% YoY to $2.83 billion – Adobe’s shares slipped on Wednesday thanks to soft guidance for Q4. TheStreet has more on that.

Making An Impression

Local TV stations are abandoning ratings points as their measurement metric of choice. Local stations are disadvantaged because they can be too small to register in ratings points and don’t have the kind of weekly shows that ratings systems measure best. So what’s the alternative? Yesterday, the Television Bureau of Advertising, an industry trade group, called on local broadcasters to switch to impression-based ad sales. But they don’t need a shove. Last week, NBC and Telemundo-owned local TV and radio stations started using CPM-based buys instead of traditional ratings, according to an agency document seen by Axios. And Hearst TV followed the TVB announcement by saying it will begin selling ads based on impressions and will use impressions as the sole currency for its cross-channel video inventory.

But Wait, There’s More

Must Read

Comic: TFW Disney+ Goes AVOD

Disney Expands Its Audience Graph And Clean Room Tech Beyond The US

Disney expands its audience graph and clean room tech to Latin America, marking the first time it will be available outside the US. The announcement precedes this week’s launch of Disney+ with ads in Latin America.

Advertible Makes Its Case To SSPs For Running Native Channel Extensions

Companies like TripleLift that created the programmatic native category are now in their awkward tween years. Cue Advertible, a “native-as-a-service” programmatic vendor, as put by co-founder and CEO Tom Anderson.

Mozilla acquires Anonym

Mozilla Acquires Anonym, A Privacy Tech Startup Founded By Two Top Former Meta Execs

Two years after leaving Meta to launch their own privacy-focused ad measurement startup in 2022, Graham Mudd and Brad Smallwood have sold their company to Mozilla.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Nope, We Haven’t Hit Peak Retail Media Yet

The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.

Comic: Ad-ception

The New York Times And Instacart Integrate For Shoppable Recipes

The New York Times and Instacart are partnering for shoppable recipe videos.

Experian Enters The Third-Party Data Onboarding Business

Experian entered the third-party data onboarder market on Tuesday with a new product based on its Tapad acquisition.