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»ebay

Jellyfish Expands Global Footprint With Five Acquisitions

Digital marketing firm Jellyfish has acquired five companies specializing in ecommerce, creative tech, content creation, gamification and more as part of an aggressive global expansion. The company has scooped up Seelk, a French software and consultancy for Amazon Marketplace; Splash, an England-based creative technology service with global localization; UK-based Quill, which offers performance content for... Continue reading »
by Tony Rifilato // February 23rd, 2021 //
»
Google Considers Android Privacy Controls; Dems Intro Bill To Amend Section 230

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. GAID-night, Sweet Prince Hear that? It’s the sound of Google getting ready to drop the other shoe. Bloomberg reports that Google is thinking about implementing privacy controls on Android similar to the ones that Apple is close to rolling out on iOS 14. Google... Continue reading »
by Monica Bhalla // February 8th, 2021 //
»
Lack Of Content Dooms Fall TV; EBay Sells Classified Ads Biz For $9.2B

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Falling Out Of Favor Cord cutting was already rising before the pandemic, and a lack of new programming and live sports this fall will only accelerate that trend. This week, Netflix said it doesn’t believe production will resume in the United States before 2021,... Continue reading »
by Monica Bhalla // July 22nd, 2020 //
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MediaMath Is Looking For A Buyer; IAB Encourages Activism Among Employees

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Do The Math MediaMath is pursuing strategic options, including a potential sale, Digiday reports. MediaMath has more than $500 million in debt and investments to recoup, so it’s a tough sell. Retailers such as Walmart and Target might have the balance sheets, but not... Continue reading »
by Monica Bhalla // June 5th, 2020 //
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Ebay Tests AI Recommendation Tool To Up The Ante On Its Marketing Experiments

Large marketers are constantly running scores of experiments on their media investments. That can make optimization tricky, said Sadie Daryan, eBay’s global head of display and app marketing. And so eBay has been playing around with a tool from marketing intelligence startup Admetrics, released Tuesday, that uses AI to automatically run thousands of concurrent tests... Continue reading »
by Allison Schiff // June 18th, 2019 //
»
At ANA Masters, Marketers Take Control

After years of banging the drum about gaining more control, transparency and efficiencies from service providers, marketers are doing it themselves. Cost and speed to market are necessities for marketers struggling to drive growth, but too many third-party relationships often slow things down. “Our current situation is unproductive, unsustainable, undesirable and untenable,” ANA CEO Bob... Continue reading »
by Alison Weissbrot // October 26th, 2018 //
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Inside eBay’s Repositioning As A Modern Ecommerce Platform

When eBay launched 22 years ago as an auction platform where buyers bid on used items, it disrupted online shopping. But as consumer shopping habits evolved and ecommerce became table stakes, eBay’s brand and marketing strategy needed a refresh to compete with new entrants. Despite tough competition and a slow pivot to ecommerce, eBay’s revenues... Continue reading »
by Alison Weissbrot // November 9th, 2017 //
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EBay Brings Ad Sales In-House To Focus On First-Party Data Strategy

On May 10, eBay will part ways with its longtime ad rep firm, Triad Retail Media, which was acquired by Xaxis last October. Recode first reported the separation. EBay will move its ad sales team in-house, claiming this migration will allow it to take more direct ownership of its brand partnerships. “This is much more... Continue reading »
by Kelly Liyakasa // March 14th, 2017 //
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Pepperjam and Magento Meet Again As Performance Marketing And Ecommerce Merge

EBay Enterprise alumni unite! When paid search and affiliate network Pepperjam and ecommerce platform Magento partnered in early November, it marked the reunification of two companies from eBay’s now-discontinued eBay Enterprise Marketing business. After the spinoff from eBay, Pepperjam and Magento were each reclaimed by their original owners to operate as standalone entities. “I had... Continue reading »
by Kelly Liyakasa // November 28th, 2016 //
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After The EBay Split, Commerce Giant Magento Acquires An Advanced Analytics Shop

One year ago, eBay put its enterprise marketing assets up for sale, and its commerce platform Magento was taken private again. Now Magento is making an acquisition of its own. The company revealed on Monday it had acquired RJMetrics, a Philadelphia-based advanced analytics startup. Financial terms of the deal were not announced, but RJ Metrics... Continue reading »
by Kelly Liyakasa // August 1st, 2016 //
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