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»ebay

Ebay Tests AI Recommendation Tool To Up The Ante On Its Marketing Experiments

Large marketers are constantly running scores of experiments on their media investments. That can make optimization tricky, said Sadie Daryan, eBay’s global head of display and app marketing. And so eBay has been playing around with a tool from marketing intelligence startup Admetrics, released Tuesday, that uses AI to automatically run thousands of concurrent tests... Continue reading »
by Allison Schiff // June 18th, 2019 //
»
At ANA Masters, Marketers Take Control

After years of banging the drum about gaining more control, transparency and efficiencies from service providers, marketers are doing it themselves. Cost and speed to market are necessities for marketers struggling to drive growth, but too many third-party relationships often slow things down. “Our current situation is unproductive, unsustainable, undesirable and untenable,” ANA CEO Bob... Continue reading »
by Alison Weissbrot // October 26th, 2018 //
»
Inside eBay’s Repositioning As A Modern Ecommerce Platform

When eBay launched 22 years ago as an auction platform where buyers bid on used items, it disrupted online shopping. But as consumer shopping habits evolved and ecommerce became table stakes, eBay’s brand and marketing strategy needed a refresh to compete with new entrants. Despite tough competition and a slow pivot to ecommerce, eBay’s revenues... Continue reading »
by Alison Weissbrot // November 9th, 2017 //
»
EBay Brings Ad Sales In-House To Focus On First-Party Data Strategy

On May 10, eBay will part ways with its longtime ad rep firm, Triad Retail Media, which was acquired by Xaxis last October. Recode first reported the separation. EBay will move its ad sales team in-house, claiming this migration will allow it to take more direct ownership of its brand partnerships. “This is much more... Continue reading »
by Kelly Liyakasa // March 14th, 2017 //
»
Pepperjam and Magento Meet Again As Performance Marketing And Ecommerce Merge

EBay Enterprise alumni unite! When paid search and affiliate network Pepperjam and ecommerce platform Magento partnered in early November, it marked the reunification of two companies from eBay’s now-discontinued eBay Enterprise Marketing business. After the spinoff from eBay, Pepperjam and Magento were each reclaimed by their original owners to operate as standalone entities. “I had... Continue reading »
by Kelly Liyakasa // November 28th, 2016 //
»
After The EBay Split, Commerce Giant Magento Acquires An Advanced Analytics Shop

One year ago, eBay put its enterprise marketing assets up for sale, and its commerce platform Magento was taken private again. Now Magento is making an acquisition of its own. The company revealed on Monday it had acquired RJMetrics, a Philadelphia-based advanced analytics startup. Financial terms of the deal were not announced, but RJ Metrics... Continue reading »
by Kelly Liyakasa // August 1st, 2016 //
»
EBay Ads VP On The Push Toward Mobile Native, Viewable Guarantees

Since its split from PayPal – and the $925 million divesture of its enterprise technology business last summer – eBay has been relatively silent. But judging by its latest quarterly earnings in late April, eBay is busy rethinking its business strategy. The ecommerce marketplace surpassed some analysts’ expectations when it posted a 6% revenue increase... Continue reading »
by Kelly Liyakasa // May 16th, 2016 //
»
After The Divestiture: eBay Enterprise Aims To Corner ‘Post-Click’ Commerce

The remnants of eBay Enterprise (which, despite the name, is no longer owned by eBay) is seeking to plant a stake in “post-click” commerce. This is why its private equity owner Sterling Partners merged eBay Enterprise, back in November, with a commerce tech company in its portfolio called Innotrac. The combined entity will be rebranded... Continue reading »
by Kelly Liyakasa // January 6th, 2016 //
»
Google Adds Programmatic Support For Native Ads

If someone asked you to rattle off the big buzzwords in media, it's a pretty good bet mobile, native ads and programmatic would be somewhere near the top of your list. Google has just knocked down all three in a single gesture, allowing its publisher customers to expose native ad inventory in their mobile apps to buyers... Continue reading »
by Zach Rodgers // November 13th, 2015 //
»
Pinterest Pulls The Trigger On Its Ads API

Pinterest’s advertising business took its next step toward scale with the official launch of its ads API on Thursday. The ads API, which Pinterest introduced in beta in April, comes on the heels of a flurry of brand-focused products from the social platform, including an imminent buy button, a content API for businesses to manage... Continue reading »
by Allison Schiff // June 18th, 2015 //
»
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