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»michael barrett

Five Things You Need To Know About The Rubicon-Telaria Merger

Michael Barrett has had his eye on Telaria since his first day as CEO of Rubicon Project in March, 2017, when the company was Tremor Video and was led by then-CEO Paul Caine. But, like with many relationships, Rubicon and Telaria needed to “do a little work on ourselves” before they were fit partners, said... Continue reading »
by James Hercher // December 19th, 2019 //
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Rubicon And Telaria To Merge

Public sell-side ad tech companies Rubicon Project and Telaria said Thursday that they have agreed to merge in a stock-for-stock deal. The exchange ratio is 1.082 shares of Rubicon common stock per share of Telaria common stock. Read the release. Rubicon CEO Michael Barrett will take over as CEO of the combined companies. Telaria CEO... Continue reading »
by Ryan Joe // December 19th, 2019 //
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The Dawn Of Ad Tech’s Open Source Era

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today's column is written by Michael Barrett, president and CEO at Rubicon Project. For the first time in my career, ad tech’s independent players are embracing a powerful idea: Collaboration makes us stronger. It’s a... Continue reading »
by AdExchanger // October 25th, 2019 //
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Rubicon Project Eyes Profitability As It Awaits Industry Consolidation

One year ago, Rubicon Project removed buyer fees from its platform, halving its take rate to 12.8%. The gutsy move occurred during a battle over take rates: Competitor AppNexus said its take rate stood at 8.5%, and its CEO called for a price war. Drastically cutting take rates forced Rubicon to use cash reserves to... Continue reading »
by Sarah Sluis // November 27th, 2018 //
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Programmatic's Slow Payment Problem Puts A Strain On The Industry

Pity the ad tech middleman. They place an ad on behalf of the advertiser, but when it comes time to get paid…they wait. And wait. And wait. In the meantime, they owe their own bills to creditors who want cash now. Since the economic crisis in 2008, marketers have slowed down payments to vendors and... Continue reading »
by Alison Weissbrot // February 20th, 2018 //
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Industry Preview: Insiders Highlight Four Issues That Create Distrust In Advertising

The advertising industry has been plagued by a lack of trust, with vendors, agencies and marketers looking at each other askance. Ad fraud, bad traffic and hidden fees have taken their toll, and while industry players have taken measures to reinstitute their good standing, their work isn’t nearly complete. During a panel Thursday at AdExchanger’s... Continue reading »
by Ryan Joe // January 19th, 2018 //
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Rubicon Lowers Fees As Q2 Revenue Slides 39%

Rubicon Project has been steadily lowering its take rate over the past year to make its tech more appealing to publishers and buyers, who have pushed back against hidden fees. During its earnings call Tuesday, the company revealed that the declining take rates are one part of its strategy to offer the most value for... Continue reading »
by Sarah Sluis // August 1st, 2017 //
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Podcast: Rubicon CEO Michael Barrett On Take Rates And Industry Change

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Rubicon Project's new CEO, the storied Michael Barrett, comes into the studio for the latest episode of AdExchanger Talks. And he doesn't disappoint, talking in-depth about the company's roadmap and fee structure. Barrett has known Rubicon Project since its inception 10 years ago, when... Continue reading »
by Zach Rodgers // May 25th, 2017 //
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Michael Barrett Named CEO At Rubicon, Addante Moves To Advisory Role

Rubicon Project founder Frank Addante has stepped down as CEO. Former AdMeld and Millennial Media chief Michael Barrett is Rubicon's new CEO, effective immediately. Addante will switch to a strategic and advisory role as chairman of Rubicon's board. Barrett has a history of turning companies around and getting them sold. As CEO of Millennial Media, he took a company... Continue reading »
by Sarah Sluis // March 14th, 2017 //
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Millennial Media Has Strong Q4 But Warns Of ‘Turbulence’ Ahead

In its Q4 earnings call Wednesday, mobile ad network Millennial Media revealed it had netted $109.5 million in the fourth quarter, up from $75.9 million in Q4 2012 (a 44% increase). Total revenue for 2013 increased 41.6% from $241.3 million in 2012 to $341.8 million last year. Despite a strong end to the year, however,... Continue reading »
by Judith Aquino // February 19th, 2014 //
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