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»michael barrett

Magnite Depends On Streaming To Get As Programmatic As Possible

Magnite reported 20% year-over-year growth with $137.8 million in revenue for Q2. And its CTV business alone grew by more than double that number (52%). It’s a plateau compared with last quarter’s growth, but Magnite has strong hopes for CTV’s burgeoning programmatic ecosystem.
by Alyssa Boyle // August 10th, 2022 //
»
Three Ad Tech CEOs Take Stock: Lessons Learned From Going Public

With more than two dozen companies operating in the digital advertising space now listed on stock exchanges, what it means to be public has changed significantly in the past year. So what lessons have ad tech CEOs learned in their transition from private to public? Integral Ad Science CEO Lisa Utzschneider, Magnite CEO Michael Barrett… Continue reading »
by Anthony Vargas // February 25th, 2022 //
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Magnite Lays Off; Mozilla Tracks

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Staff Cuts Magnite is laying off about 6% of its staff following its $1.17 billion acquisition deal with video supply-side platform SpotX, Adweek reports. Buying SpotX is part of Magnite’s CTV growth plan, after already taking on Telaria. Though the acquisition nearly doubled… Continue reading »
by AdExchanger // June 28th, 2021 //
»
Mark Zagorski Exits Rubicon; Spotify Pursues Podcast World Domination

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Aprés-Zagorski Mark Zagorski is leaving Rubicon Project at the end of June, the company announced on Thursday. It’s hardly surprising. Zagorski was CEO of Telaria before its absorption by Rubicon, and he has been COO and president since then. “Thanks to Mark’s leadership, we… Continue reading »
by AdExchanger // June 22nd, 2020 //
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Social Distancing With Friends: Rubicon Project/Telaria CEO Michael Barrett

When Rubicon Project and Telaria announced their merger in December, the coronavirus was only just beginning to raise flags in Wuhan, China. Three months later, the deal is officially done – the merger closed on Wednesday – and Michael Barrett, CEO of the combined entity, is adjusting plans for the integration and product road map. The companies… Continue reading »
by Sarah Sluis // April 2nd, 2020 //
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Rubicon Project Grows Revenue 17% As It Prepares For Telaria Merger And Cookieless Future

Rubicon Project delivered a strong end to 2019 by increasing Q4 revenue by 17% to $48.5 million, the top end of its guidance to investors. The exchange also highlighted its growth in video as it prepares to close its merger with Telaria in early April. Video revenue soared 43% to $28.6 million in 2019. Video… Continue reading »
by Sarah Sluis // February 26th, 2020 //
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Five Things You Need To Know About The Rubicon-Telaria Merger

Michael Barrett has had his eye on Telaria since his first day as CEO of Rubicon Project in March, 2017, when the company was Tremor Video and was led by then-CEO Paul Caine. But, like with many relationships, Rubicon and Telaria needed to “do a little work on ourselves” before they were fit partners, said… Continue reading »
by James Hercher // December 19th, 2019 //
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Rubicon And Telaria To Merge

Public sell-side ad tech companies Rubicon Project and Telaria said Thursday that they have agreed to merge in a stock-for-stock deal. The exchange ratio is 1.082 shares of Rubicon common stock per share of Telaria common stock. Read the release. Rubicon CEO Michael Barrett will take over as CEO of the combined companies. Telaria CEO… Continue reading »
by Ryan Joe // December 19th, 2019 //
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The Dawn Of Ad Tech’s Open Source Era

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Michael Barrett, president and CEO at Rubicon Project. For the first time in my career, ad tech’s independent players are embracing a powerful idea: Collaboration makes us stronger. It’s a… Continue reading »
by AdExchanger // October 25th, 2019 //
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Rubicon Project Eyes Profitability As It Awaits Industry Consolidation

One year ago, Rubicon Project removed buyer fees from its platform, halving its take rate to 12.8%. The gutsy move occurred during a battle over take rates: Competitor AppNexus said its take rate stood at 8.5%, and its CEO called for a price war. Drastically cutting take rates forced Rubicon to use cash reserves to… Continue reading »
by Sarah Sluis // November 27th, 2018 //
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